Bay Swag & Sheff G: The ‘Billie Jean’ anthem is the official baddie-pleasing anthem of ‘25
Just keeping it 100? I honestly listened to ‘Billie Jean’ for three straight hours this week. The R&B vibes with the sex-filled bars courtesy of rap artists Bay Swag and Sheff G? My goodness. Add in a music video and it’s a wrap.
Bay Swag & Sheff G come through with their ‘Billie Jean’ music video
The entire song is pure audio fire but having the duo team up for their hard-hitting music video? It’s pure motion.
Queens’ latest rising talent and leading voice in “sexy drill,” Bay Swag, unleashes the music video for his latest collaborative single “Billie Jean” released last Friday. The new single reimagined the iconic title track with unapologetic grit accompanied by Brooklyn-based drill heavyweight Sheff G and produced by GRAMMY-nominated Great John.
In this new music video, LVTRKevin brings the street intensity to life as the duo draw fans into the world ofwomen, wealth, and loyalty tested by temptation and anchored by their New York roots. The music video opens with a shot of Bay Swag, Sheff G, and a friend on a stoop, followed by a slow shot of an attractive woman setting the scene for what’s to come. With a mix of fast and slow paced cuts matching the thrilling nature of the story we see unfolding, Bay Swag’s confidence and commanding delivery are on full display on the block. In contrast, there is a noticeable shift to a more intense energy paired with heavy emotions as Sheff G bursts into the frame. The visuals in Sheff G’s verse display not only a difference in tone but in demeanor as we see him devote himself to only one person in dim lighting, a stark contrast to Bay Swag’s dark and red lighting as he flexes money and women.
This new single and video follow Bay Swag’s surprise set at Rema’s “Heis” Tour stop at Madison Square Garden last week, where he electrified the crowd with his breakout hit “Fisherrr” and "Trippin on a Yacht" earlier this month. This continues the momentum from his breakout single, “FISHERRR,” with Cash Cobain, which racked up over 106 million streams and solidified his status as one of New York’s most exciting emerging voices. Additionally, tracks like “MHSTD” with Murda Beatz and “Drank ft 42 Dugg”showcase his versatility and ability to push sonic boundaries while staying true to his street roots as he blends smooth, melodic flows with bold, flirtatious lyricism.
ABOUT BAY SWAG:
Bay Swag is living a self-fulfilled prophecy. In the same vein as his 2016 debut mixtape, Leader of the New School, the Queens-bred rhymer is just that. Alongside friends and frequent collaborators like Cash Cobain and Chow Lee, Bay Swag is ushering in a wave of New York City hip-hop commonly known as sexy drill, a subgenre focused on turning up and having a good time. Released in February of 2024, Bay's breakthrough smash "Fisherrr" with Cash Cobain has raked in a staggering 100 million-plus streams across platforms like Spotify and Apple Music while being the subject of millions more creations on TikTok.
