BigXthaPlug & Ava Max: It’s a commercial anthem with the powerful BURN anthem

Need more new tunes in your life? Look no further than Texas rap flexer BigXthaPlug coming through with Ava Max for their ‘BURN’ single.

BigXthaPlug and Ava Max sizzle it up with their new BURN anthem

The song is a pure commercial flex. Solid bars from X but then getting the pop feel of Ava too? Toughness.

Dallas’ multi-platinum hitmaker BigXthaPlug just dropped his latest single and music video for “BURN” featuring pop superstar, Ava Max. The fiery new track is the second official single from BigX’s highly anticipated upcoming album BETTER OVER TIME, set to release on October 30th via UnitedMasters.  

“BURN,” featuring Ava Max, blends rap and pop into one dynamic record. Known for his distinct Southern voice and commanding rap style, BigXthaPlug brings his signature sound to the track, while Ava Max adds her powerful, polished pop vocals. The contrast between BigXthaPlug’s soulful delivery and Ava’s dynamic melodies creates an unexpected but natural pairing, giving the record a crossover appeal that bridges hip-hop and pop. 

The music video for “Burn”, directed by BigX and his longtime collaborator Jerry Morka, brings a dark, cinematic edge to the track, placing BigX on trial after being betrayed by the very people he supported. With Ava Max by his side, the two remain unshaken as the courtroom erupts into flames and chaos begins to fill the streets.  The record gives fans a taste of what's to come on BETTER OVER TIME, and follows BigX’s recent release “LITE” ft. Belly Gang Kushington which reached top 10 trending on YouTube. The new track “BURN” ft. Ava Max arrives fresh off BigX’s album announcement, which is set to feature rap and R&B heavyweights Lil Yachty, GloRilla, Loe Shimmy, Ro$ama, Belly Gang Kushington, Fridayy, BabyFace Ray, and Leon Thomas in addition to Ava Max.

BETTER OVER TIME follows BigX’s critically acclaimed, genre-blending album I Hope You’re Happy, which debuted at #7 on the Billboard 200 as the #2 Country and #2 Rap album. With over 10.7 billion global streams, multiple No. 1 records, and major awards, BigX stands as one of the most influential, genre-shifting artists of his generation. He recently covered Rolling Stone for their Future of Music issue, photographed by David LaChapelle. His latest genre-blending project, I Hope You’re Happy made chart topping success becoming the only album to ever be on both Country and Hip-Hop charts. BigX continues to showcase his ability to move seamlessly across genres and reach new audiences, setting the tone for what's to come with “BURN” featuring Ava Max. BETTER OVER TIME arrives everywhere October 30th.

ABOUT BIGXTHAPLUG

BigXthaPlug, Dallas, Texas' own rising star, is rapidly solidifying his place as one of hip-hop’s most powerful voices, known for his unapologetic lyrics and magnetic presence on the mic. His RIAA platinum-certified singles "Texas," "Mmhmm," and "Levels" laid the foundation for his game-changing sophomore album, Take Care. Debuting at No. 8 on the Billboard 200 and moving 48,000 album-equivalent units in its first week, the album quickly captured the industry’s attention. It went on to dominate streaming platforms, amassing over 3 billion streams and earning widespread critical acclaim from Rolling Stone,  Billboard, Complex, and others.  His hit singles  "Mmhmm" ranked No. 5 on Apple Music’s Rap Life: Best of 2024 list and appeared on Spotify’s Top Tracks of 2024, both in the U.S. and globally. Meanwhile, “The Largest” made its mark, landing at No. 48 on Apple Music’s Rap Life: Best of 2024 and earning spots in Amazon Music’s Best Hip-Hop of 2024 album and Best Songs of 2024 playlist. The Take Care North American Tour was a massive success, selling out 30 venues and drawing over 35,000 fans across key cities, further solidifying BigXthaPlug’s status as a global trailblazer. With Take Care Deluxe recognized as 2025 XXL Best New Artist,Amazon Music’s 2024 Breakthrough Hip-Hop Artist, and a member of XXL’s 2024 Freshman Class, he made a major impact with his standout performances at the NFL Eagles Philadelphia Winner Superbowl Party,Rolling Loud 2025, and Coachella 2025. BigXthaPlug is revolutionizing hip-hop, paving the way for a new era of raw authenticity and undeniable influence in music. BigX was honored at the 2025 BMI R&B Hip Hop Awards for his hit singles “The Largest” and “Mhmm” and at Billboard Country Power Players as Innovator of The Year. His recent country-inspired album I Hope You’re Happy, features star-studded collaborations including Jelly Roll, Bailey Zimmerman, Ella Langley, Luke Combs, Shaboozey, and more. I Hope You’re Happy debuted at #7 on the Billboard Top 200, was the #2 Country and the #2 Rap album, generating 100M+ global on-demand streams since the album release. His single “All The Way” with Bailey Zimmerman debuted at #1 on Billboard’s Hot Country Songs Chart and #4 hot 100. He recently performed at SXSW in his home state of Texas and on The Tonight Show Starring Jimmy Fallon, accompanied by his label, 600 Entertainment. For more Information on BigXthaPlug, please visit bigxthaplug.komi.io/ 

FOLLOW BIGXTHAPLUG:

Instagram | TikTok |  YouTube

Cyrus Kyle Langhorne

Vanilla Skyin’ 24/7 - with some form of Action Bronson and Curren$y playing on a daily - if not hourly - basis. AMC A-List fanatic and gaming goals daily from a stationary workout bike, of course. All contact: Cyrus@attacktheculture.com

http://www.attacktheculture.com
Previous
Previous

Sinful Obsession: The standout THE DROP - A SNOWFALL SAGA anthem gets its proper attention

Next
Next

Mez, T.I. & Deante’ Hitchcock: It’s three the hard way - pause - with WAY TOO MUCH