Chase B: The massive DJ hitmaker secures an epic Lids partnership and I need his ‘Colours’ caps right now-now
Let’s just keep it 100 - I absolutely flex and glow up with my love for fire head attire - especially in the form of a New York Yankees cap courtesy of Lids. Well, factor in hitmaker deejay Chase B teaming up with the iconic brand and becoming a creative director? Holy smokes.
Chase B teams with Lids for a huge collaboration
It’s more than just a position, though. How about Chase even having his own spring season-ready ‘Colours’ collection up for grabs? Completely geeking out over this news.
Today, global sports retailer Lids announced that DJ, producer and cultural tastemaker Chase B has been named the brand’s new Creative Director. As a leading voice across music, fashion and streetwear, Chase B will help guide the next chapter of Lids’ creative direction, bringing his distinctive creative perspective to the brand’s product design, collaborations and storytelling.
This builds on a growing partnership between Chase B and Lids that has already produced several successful collaborations, including the sold-out Chase B x MLB “Maximal” 59FIFTY Collection – among others. With Chase B now stepping into the role of Creative Director, the partnership deepens further as the two work together to expand Lids’ presence at the intersection of sports, fashion and streetwear culture.
For Chase B, the collaboration represents a full-circle moment. Before becoming one of music’s most recognizable DJs and producers, he worked as a sales associate at a Lids store while attending Howard University, an experience that helped shape his appreciation for fitted hat culture and streetwear.
In his new role, Chase B will contribute across multiple areas of the brand, including leading product collaborations, supporting major brand campaigns throughout the year, curating future partnerships for Lids-exclusive collections, developing curated LHD Houston–exclusive product assortments and serving as a creative and trend consultant to help influence future product and marketing initiatives.
“This partnership with Lids has always been special to me because it’s personal,” said Chase B. “I used to work at Lids while I was in college, so being able to come back years later and design collections with them has been a full-circle moment. Now stepping into the Creative Director role means we can take those ideas even further and bring together products and experiences that really connect with the culture.”
The announcement also coincides with the launch of the Chase B x MLB “Colours” NEW ERA 59FIFTY Collection, designed by Chase B. The collection translates those vibrant seasonal tones into a lineup of MLB caps featuring bold pastel color blocking and playful design elements. The collection includes styles representing the Atlanta Braves, Chicago Cubs, Houston Astros, Los Angeles Dodgers, New York Yankees and Washington Nationals, each reimagined through Chase B’s colorful design lens. Each cap features custom design details, including a woven interior label and multi-panel pastel construction inspired by the seasonal color palette. The Chase B x MLB “Colours” NEW ERA 59FIFTY Collection will retail for $59.99 per cap.
The Chase B x MLB “Colours” NEW ERA 59FIFTY Collection will be available exclusively at Lids beginning Saturday, March 21, online and at select retail locations. To celebrate the launch, Chase B will DJ at Lids’ new Houston Galleria store on March 21.
For more information, visit www.lids.com or follow @lids on social media.
About Lids
Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the North America, Europe and Australia through over 2,000 retail locations. Indianapolis-based Lids Sports Group carries officially licensed and branded gear aimed at empowering customers to represent their unique and individual style, team, passion and fun. Lids Sports Group operates stores under the Lids, Locker Room by Lids, Fanzz, Yankees Clubhouse Shops, Dodgers Clubhouse, Cardinals Clubhouse, and numerous other nameplates. Lids also has locations within select Macy's department stores nationwide. To find a retail location near you visit blog.lids.comor join the #LidsLoyal on Instagram (@lids), Facebook (@lids), Twitter (@lids), or LinkedIn.
