Damian Lillard & Oakley: The full-fledged Enigma Ink takeover has arrived
Just keeping things a buck? I had zip-zero plans of doing a full-fledged takeover for Damian Lillard and Oakley’s super fire Enigma Ink shades but when they come correct with a solid PR crew and everything from solid high-resolution pics plus visuals? Sometimes you just have to properly salute - my goodness.
Damian Lillard and Oakley’s Enigma Ink shades are super fire
There’s no other way to call it than - the shades are beyond impressive. A little vintage, a little futuristic and all types of modern flexing. I am feeling them and finding out Dame’s determination to get these out to the masses and showcase both a lifestyle and work-focused appeal with these shades? Very impressive. Geek out to greatness.
Inspired by the parallel energies on the court and in the studio, Oakley® reignites a partnership with basketball superstar and Team Oakley athlete Damian Lillard, aka DAME D.O.L.L.A in the studio, to unveil the Damian Lillard Signature Series Enigma Ink. Enigma Ink is the newest eyewear model in the Damian Lillard Signature Series, reflecting Dame’s multidimensional identity as an elite athlete, recording artist, and cultural force.
Built through the moments that define a legacy, Enigma Ink draws from three meanings of ink itself: a writer’s craft, the art of tattooing, and the mark of a businessman. From handwriting lyrics to meticulously sketched tattoos, ink captures stories worth etching into history. The result of this inspiration is a refined, monochromatic frame that balances focus and creativity, mirroring Dame’s life between the court and the studio, with your choice of a tinted or optical lens.
Damian Lillard shares, “The design of this frame blends the energy from the game, with my passion for music and culture. The frame reflects the look, the mindset, and the legacy I’m building.”
The Damian Lillard Signature Enigma Ink sun frames feature a Trans Warm Brown frame paired with a Prizm™ Brown lens, delivering a distinct, elevated design defined by warm monochrome tones and refined metal accents. Powered by Oakley’s Prizm™ Lens Technology, the frame enhances color and contrast to reveal greater detail in everyday environments, while the DAME D.O.L.L.A. logo etching serves as a subtle stamp of Dame’s legacy.
Designed for all-day wear, the Damian Lillard Signature Enigma Ink (RX) pairs a Warm Brown frame with Prizm™ Brown lenses in a clean, versatile silhouette inspired by Dame’s focus and control. Metal details and warm hues elevate the frame’s aesthetic, while Oakley Authentic Prescription technology delivers crystal-clear vision and lasting comfort. Also finished with the DAME D.O.L.L.A. logo stamp, the RX frame blends performance innovation with personal expression.
The Damian Lillard DL Signature Enigma Ink launches on Oakley.com and at select Oakley retail locations on February 18, 2026. For more information on the Damian Lillard Signature Series and Team Oakley, visit Oakley.com.
About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 900 patents, Oakley is a culture of creators, inventors, idealists, and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. Oakley is known for its High Definition Optics® featuring unparalleled optical clarity, precision, impact resistance, and UV protection across its sun, prescription eyewear, and premium goggles. Oakley is a brand of EssilorLuxottica. Additional information is available at Oakley.com.
