KOAD: The ‘let em’ know’ is my type of hourly flexing and big stepping
There are some anthems worthy of just getting full-fledged attention around Attack The Culture and this KOAD ‘let em’ know’ tune? My goodness - pure fire.
KOAD delivers with his ‘let em’ know’ audio gem
The song goes insane fire and the energy level teasing, too? An absolute repeat-friendly tune and big facts - no cap - spoken. Completely embrace what KOAD is serving up.
Rising Indian-American rapper, producer, and creative KOAD continues his steady ascent with the release of his new single “let ’em know,” out today. Built on a soul-sampled hip-hop production by kwes darko, the track pairs confident, incisive lyricism with undeniable swagger, further cementing KOAD as one of the most compelling storytellers emerging in hip-hop right now.
On “let ’em know,” KOAD nods to formative influences like his GOAT Lil’ Wayne, while delivering a deeper reflection on the American Dream, reframed through the lens of his father, an immigrant who moved to America at 19 years old, generational sacrifice, and the relentless grind required to build a life and presence in this country. The result is a record that feels both triumphant and grounded, personal yet universally resonant. The artwork for the single is a real life image of KOAD’s parents at their wedding in 1992. A symbol of love, joy, family and following your dreams.
The single follows a strong run of releases that have steadily elevated KOAD’s profile. He first broke through in 2024 with viral hit “Deepika,” a playful Desi-American love letter to Bollywood icon Deepika Padukone that earned co-signs from SZA, Isaiah Rashad, and Zane Lowe. He followed with “dirty,” a sharp takedown of exoticism that resonated with immigrant communities worldwide and surpassed 25 million views. Subsequent releases “papercut$” and “jaanu”expanded his self-built sonic universe blending hip-hop, Bollywood nostalgia, Memphis bounce, and global rhythm, while spotlighting his bold creative vision and cultural perspective.
With “let ’em know,” KOAD continues to position himself as an artist to watch in 2026, balancing visibility with intention as he builds toward his forthcoming full-length project due later this year. “let ’em know” is available now on all DSPs.
ABOUT KOAD
KOAD is a 23-year-old Indian-American rapper, producer, director, and entertainer known for his genre-blending sound and bold creative vision. Born Ajay Dodani and raised in the San Fernando Valley, he began producing at 13, left high school at 14 to pursue music full time, and built his early career from a self-made garage studio alongside his brother and manager, Amit. His eclectic influences—Bollywood, devotional music, hip-hop, pop, and global rhythms—shape the imaginative world of his forthcoming debut album, Treehouse.
KOAD broke out with 2024’s viral hit “Deepika,” which earned cosigns from SZA, Isaiah Rashad, Zane Lowe, and Deepika Padukone herself, followed by “dirty,” a sharp commentary on exoticism that amassed over 25 million views and marked his music video directorial debut. Signed to 10K Projects, KOAD continues to expand his inventive sonic universe through singles like “papercut$” and “jaanu.” His mission is simple: to make music that moves people, challenges stereotypes, and builds community—all with the vibrant spirit of an artist who proudly aims to “make men cry and women dance.”
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