Lola Brooke: The Brooklyn rap diva aims for the fences with her ‘Wassup Wit It’ anthem

If you know the type of energy Lola Brooke delivers when she drops anthems, it’s no surprise her ‘Wassup Wit It’ tune completely delivers her signature snare. It’s more than just a tune, how about getting a visualizer to set the tone? Say less.

Lola Brooke delivers with her ‘Wassup Wit It’ anthem

The energy level is high and Lola completely bodies with a visual teaser for her newest audio gem. Add in the fact her iight bet! project drops November 14? Geek out.

New York’s fiercest voice Lola Brooke drops her new single “WASSUP WIT IT” via Team Eighty Productions/Arista Records. [Listen Here.]

Just months after serving up the hard-hitting “Bon Appétit,” Lola returns with a defiant new track that reaffirms her status as one of the most commanding forces in hip-hop. “WASSUP WIT IT” hits hard and makes it clear that Lola Brooke can take it wherever it needs to go.

Alongside the release, Lola also announces her forthcoming EP iight bet (stylized as: iight bet!), set to drop on November 14 across all digital platforms. [Pre-save HERE.]

iight bet will mark Lola’s first project since her 2023 debut Dennis Daughter, which delivered the platinum hit “Don’t Play With It” and the now gold-certified “You” featuring Bryson Tiller. As Dennis Daughter told the story of Lola’s come-up and personal growth, iight bet is about leveling up, doubling down, and owning her path with a “say less, I got this” mentality. And while the phrase is rooted in New York slang, its energy isn’t just for New Yorkers. It’s a universal mindset, with origins that trace back to NYC but a message that resonates far beyond city limits.

“I just so happen to be a rapper that expresses myself, so you’re always going to feel me in the music but iight bet came to me as a mindset even before all the songs existed,” Lola shares. “It wasn’t forced; it flowed naturally because it’s how I live. The music is just one part of it, blending into my everyday life without trying to. The real blessing is connecting with people who don’t just hear the music—they feel it. They see themselves in it. When I make music, I’m speaking to them just as much as I’m speaking to and up for myself. I had a lot on my mind and basically iight bet is me processing everything—fame, pressure, expectations—and letting it all be known I'm ready for whatever comes my way.”

With “WASSUP WIT IT” kicking things off, and iight bet on the way, Lola Brooke is ready to take center stage—on her own terms.

[PRE-SAVE iight bet(!) HERE] 

CRITICAL PRAISE 
 
“…with her petite frame, gruff voice and almost macho bars, Lola Brooke has carved out her own distinct lane in rap”  British Vogue
 
“She's breathing new life back into the Big Apple” – Billboard
 
“Hip Hop’s blazing newcomer…” – Rolling Stone
 
“Brooke’s artistry has already made an indelible impression on hip-hop with chart-topping songs and the lyricism to match, but it’s more expansive than that” – Forbes
 
 “...the rising rapper is more than a viral moment but an adept songwriter who’s here to stay.” - HypeBae

About Lola Brooke  

Few have stayed true to the roots of Brooklyn, New York while possessing the necessary charisma and talent to transcend its world-renowned identity. However, Lola Brooke has shown herself to be just that, while also making a stand-out case as one of the new heavyweights in a city that might boast the best legacy of Hip-Hop. Though petite in stature, her lyrical presence and personality cast a skyscraper-sized shadow over the game. With quotable lyrics and unforgettable bars, she delivers street-influenced songs with unwavering confidence and an unpredictable cadence that evokes an essence reminiscent of the golden age of Hip Hop as she leans into the future of music with genre-busting fire.  
  
Lola's love for rap started early; she dropped her first music video to a freestyle titled "2017 Flow" and instantly began to build a buzz in the city. She continued to release numerous songs, each displaying her incredible rapping skills and starlike persona, but her song "Don't Play With It" started to grab people's attention. Soon after, she began to perform at events such as Rolling Loud NYC, Break The Internet Fest, and HOT97's "Who's Up Next" showcase, as well as a halftime performance for her beloved hometown team, the Brooklyn Nets. During the first half of 2023, Lola embarked on her first nationwide tour with A Boogie wit da Hoodie, signaling her rising super-stardom status felt outside the East Coast. Later that year, she embarked on her first international touring stint, taking center stage on festival stages at WOO HAH! X ROLLING LOUD Festival in Rotterdam, Rolling Loud Portugal, Rolling Loud Germany, Splash Festival in Germany, Wireless Festival in Finsbury Park, London, Openair Festival in Frauenfeld Switzerland, and brought the efforts back to the states with acclaimed performance at Hot 97 Summer Jam, Rolling Loud Miami and Broccoli Festival. 
 
Lola Brooke's talent and hard work have not gone unnoticed. Her hit single 'Don't Play With It' featuring Billy B earned her a Platinum certification from RIAA and debuted on the Billboard Hot 100 charts, a testament to her growing popularity. She made her television debut at the prestigious 2023 BET Awards, where she was nominated for 'Best New Artist.' Lola's breakthrough was further recognized with a nomination for 'Best Breakthrough Hip Hop Artist' at the 2023 BET Hip Hop Awards and a feature as a 2023 XXL Freshman member. In November of 2023, Lola released her debut project, 'Dennis Daughter, a deeply personal reflection of her life experiences and a showcase of her versatility and range as a powerhouse artist. 
 
Lola's music is a reflection of the unbridled energy and resilience of Brooklyn. Her dominant flow and powerful rhymes captivate and mesmerize new fans daily, drawing them into the world of Brooklyn's music scene. As she continues to assert herself as New York's next hometown hero, her growing body of work, which has already tallied streams and views in the millions, is a testament to her undeniable talent. Standing at just 4'9", Lola Brooke is not just a rising star, but potentially music's NEXT BIG THING, a symbol of Brooklyn's enduring spirit and musical prowess.

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