Mass Appeal: The ‘Legends Only’ pop-up in NYC is a massive Nas salute

I have to keep it a buck - rap icon Nas is more relevant than ever in 2025. His Mass Appeal brand continues to flourish and what bigger flex than a huge Legends Only showcase highlighting some truly epic hip-hop moments? Oh yes.

Mass Appeal’s ‘Legends Only’ is a real ting and New York City must-see

It’s more than just a salute to Nasir Jones, though. How about embracing the Culture of rap pioneers like Slick Rick, Mobb Deep, Big L and the duo of Raekwon and Ghostface Killah? Peep the deets and pull through, Tri-State Attackers.

Mass Appeal proudly announces the opening of Legends Only: The Pop Up Experience, a groundbreaking one-stop hip hop shop experience.  Designed as a one-of-a-kind cultural destination, Legends Only: The Pop Up Experience celebrates the legacy, influence, and continued impact of hip-hop’s most iconic artists.

This must-attend event introduces fans to a fully immersive space, where every element and detail is designed to heighten the fan experience and bring hip-hop history to life in real time.   These elements include and feature stand-alone sections dedicated to each Legend, complete with exclusive merchandise available only at the Legends Only location. As guests explore each section, they will also experience live DJ Sessions, live podcast tapings, celebrity meet and greets, and rare artifacts including the “Cabin” from De La Soul’s Cabin In The Sky, a throne Slick Rick has only ever sat in once and more.

Legends Only & Legends Only: Pop Up Experience are spearheaded by Mass Appeal’s historic Legend Has It… series—an ambitious, year-long celebration spotlighting some of the most influential artists in hip-hop history. The series delivered landmark releases from Slick Rick, Raekwon, Ghostface Killah, Mobb Deep, Big L, De La Soul and on 12.12.25 the release of the long-awaited collaborative album from Nas and DJ Premier Light-Years. 

The Legends Only Event and Pop Up Experience serves as the end-of-year finale to one of the best promotional campaigns by a label in recent memory.  Not only is it a fitting celebration of the label's historic run, but also a thank you to the fans and culture the Legend Has It series was designed for. 

Legends Only: The Pop Up Experience is located on 47 Howard Street, NY, NY 10013 and is open daily from noon to 7 pm.