Rich The Kid & Gunna: It’s a salute to the baddies with their TOO BAD anthem
You know when it comes to delivering anthems - my goodness - Rich The Kid always delivers. Well, pair him up alongside rap crooner Gunna for their ‘Too Bad’ single and it’s pure audio flames.
Rich The Kid and Gunna team up for their TOO BAD anthem
Rich’s signature sound? Getting Gunna to deliver vocals, too? A salute to the baddies around the globe? My goodness. Fully tap in and embrace this new hard-hitting tune.
Multi-platinum rapper and cultural icon Rich the Kid returns with his new single, “Too Bad” featuring Gunna. The record marks the first single from Rich the Kid’s highly anticipated fifth studio album, C’est La Vie, arriving later this fall.
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“Too Bad” opens a new chapter for Rich the Kid, introducing the world of C’est La Vie with a single built around luxury, ambition, and a larger-than-life perspective. “Too Bad” links Rich the Kid and Gunna for a standout collaboration, bringing together two influential voices who have helped shape the sound and culture of modern rap.
Since releasing his debut album The World Is Yours in 2018, Rich the Kid has remained a defining force in hip-hop. The project launched him into global fame with viral hits including “Plug Walk” and “New Freezer,” establishing Rich as a breakout star with a distinct sound and undeniable hitmaking ability.
Over the course of four studio albums, Rich the Kid has continued to build on that momentum, working alongside some of the biggest names in music, including Ye, Ty Dolla $ign, Playboi Carti, YoungBoy Never Broke Again, Migos, Lil Wayne, and more. His ability to move seamlessly between solo records and major collaborations has solidified his standing as one of hip-hop’s most enduring artists and influential voices.
With C’est La Vie, Rich the Kid delivers his most diverse body of work yet. The forthcoming album will feature a range of global collaborations, reflecting the rapper’s evolution while further expanding his influence across genres. As he enters this next era, C’est La Vie positions Rich the Kid for another pivotal moment in his longstanding career.
“Too Bad” featuring Gunna is available now on all major streaming platforms, with C’est La Vie dropping this fall. For more information, follow @richthekid.
