Yeat: The hitmaker goes the animated route with the Million Dollar Minion music video

All eyes on big Yeat right now? You bet. It’s all about embracing the Minions hype and turning it into a hard-hitting anthem like the ‘Million Dollar Minion’ tune and animated storyboard.

Yeat delivers with a hard-hitting ‘Million Dollar Minion’ tune

The song demands repeat love but how about getting a Lyrical Lemonade visual, too? Tough. Fully tap in.

Following the massive cultural impact of his 2022 breakout hit for Illumination’s Minions: The Rise of Gru, Yeat returns to the blockbuster franchise with “Million Dollar Minion,” a brand-new track produced by Bass and Kaaj ahead of Illumination’s Minions & Monsters, the riotous new chapter in the biggest animated franchise in history. Stream HERE and watch accompanying animated video, directed by Reduciano for Lyrical Lemonade, HERE.

“Million Dollar Minion” serves as the highly anticipated follow-up to “Rich Minion,” Yeat’s viral hit that helped define a moment in internet culture and generated more than 2.4 million videos on TikTok, inspiring the global “Gentleminions” phenomenon, where teenagers and young adults arrived at theaters dressed in suits to watch Illumination’s Minions: The Rise of Gru.

Today’s record arrives after a headline-grabbing rollout that once again merged Yeat’s unmistakable aesthetic with the world of the Minions. The campaign featured a custom diamond-encrusted “Rich The Minion” chain created by renowned jeweler Alex Moss, as well as a towering inflatable Yeat Minion installation that appeared in Hollywood, generating excitement across social media and beyond. Accompanying the release is an all-new animated video directed by Reduciano for Lyrical Lemonade, bringing Yeat’s signature universe together with the beloved Minions characters. Watch HERE.

To celebrate the release, Yeat is also launching a 14-piece merch and accessories capsule designed by the artist himself. The collection includes apparel, accessories, and a special 7-inch vinyl featuring both “Million Dollar Minion” and the original viral hit “Rich Minion.” See full collection HERE.

With “Million Dollar Minion,” Yeat builds on one of the most unexpected and memorable artist-film collaborations in recent years, reuniting with Illumination’s Minions franchise for another larger-than-life moment that bridges music, internet culture, fashion, and fandom.

“Million Dollar Minion” is available now on all streaming platforms.