Jessie Murph: My overnight go-to crooner getting the Drake co-sign is tough
Can’t lie - I love getting put onto some amazing new talent and mind-blowing performers like low-key vixen and high-key singer Jessie Murph. She’s at her steady grind and getting big love for my twin Drake? Say less.
Ice Spice: The New York rap diva is locked in for Coachella
As if you needed even more reasons to pull through to the Coachella Music & Arts Festival this year? How about hip-hop star Ice Spice confirming she’s pulling through for the multi-week celebration?
J.I.: The New York rap crooner is all types or proud papa goals right now
Is it me or is there a lot of baby-making and baby-delivering going down in The Culture these days? Turns out rap crooner J.I. is the latest musician to get those parenting goals brewing courtesy of a new mini-me in his life.
Snoh Aalegra: My international crush is gearing up for a huge three-day Asian takeover
Ready to see R&B crooner Snoh Aalegra flex her greatness across Asia? The popular crooner is gearing up for a major three-day takeover going down in Indonesia, Japan and the Philippines.
Metro Boomin: The hitmaker selling out a must-see Egypt concert this month is a Culture moment
Could you use even more reasons to love everything hip-hop hitmaker Metro Boomin is all about? How about his plans to take over Egypt later this month with a sold-out concert?
Drake: The 6 God has nearly 90 North America concerts in the bag
Toronto rap superstar Drake is doing the opposite of stay cooped up these days. Instead, everyone’s favorite 6 God is staying busier than ever glowing up across North America.
Nasty C: The 'Ivyson Pack' is low-key and high-key all you need to ignite your weekend goals
Ready to ride out into the weekend? Okay, so maybe a steady walk will get the job done too but there’s no reason to avoid having a fire soundtrack to set the mood, right Nasty C? The new Ivyson Pack is a two-piece audio gem demanding your attention.
Marv Won: The Detroit rap heavyweight unloads his star-studded 'I'm Fine, Thanks For Asking' album to the masses
Tired of waiting for some of those epic Detroit rap heavyweights to drop new songs and albums? Fortunately, Marv Won has you more than covered courtesy of his newly released I’m Fine, Thanks For Asking studio album.
Reuben Vincent: The 23-year-old rap grinder delivers with a much-needed 'General Admission' album
How else do you do a New Music Friday than getting some serious audio heat courtesy of a rap artist like Reuben Vincent? It’s repeat-worthy tunes and big flows you can’t overlook courtesy of the newly released General Admission album.
Concrete Boys: The wait's over for Lil Yachty and his crew 'It's Us Vol. 1' album
Low-key? I’m full-fledged into my Bryson Tiller new album mode but there’s no denying how much I’m anticipating loading up Lil Yachty and his Concrete Boys’ new It’s Us Vol. 1 album. It’s all types of big anticipation and excitement for the LP.
Stove God Cooks: The 'Let Him Cook' tour is officially going down this month
Want to switch up your nights? Forget watching re-runs or your eliminated from NBA playoffs contention Brooklyn Nets - yes, I know, I know - and embrace live Culture like seeing hip-hop artist Stove God Cooks showing out on a limited tour at some of the biggest cities in the nation with his ‘Let Him Cook’ run.
SiR: The R&B crooner's ready to make it a hot summer with a full-fledged tour on deck
Need a reason to hit the town when summer touches down? How about getting the chance to see crooner SiR lighting up a stage near you during the hottest time of year? It’s all-out with a The Bad Karma Tour on deck.
It Is What It Is: Cam'ron, Stat Baby & Ma$e's must-see entertainment is ready for 'Best Sports Podcast' title
The Culture already knows Cam’ron, Treasure ‘Stat Baby’ Wilson and Ma$e have the best sports show in the game - sorry ESPN and FS1 - but how about making it official-official? Turns out those numbers won’t lie with the show getting nominated for ‘Best Sports Podcast’ in the 28th annual Webbys.
YG: The rap superstar just leveled up with a huge BMG partnership
At the end of the day? It’s all business and if there’s one thing you can count on from hip-hop star YG, it’s the fact he always makes sure to dot his i’s and cross hit t’s when big opportunities arise. The West Coast rap heavyweight signing a new deal with BMG? Pretty epic.
GloRilla: It's all about the new album, new tour, new flex and new fire
Ready for some more GloRilla? You know her tunes are slapping when LeBron James is turning up and she’s pulling through with Los Angeles Lakers floor seats, right? She made sure to pull through for the ‘Tamron Hall Show’ and didn’t hold back.
Bryson Tiller: My favorite R&B crooner reminding me his new album drops Friday is big excitement
I can’t help it - it’s always Bryson Tiller all day and everyday and while I low-key keep Brent Faiyaz on steady repeat, there’s no denying how much Trap Soul ignited my life and non-stop grind. All personal connections to the side, a much-needed new Bryson Tiller album dropping Friday? Oh yes.
Meek Mill: Your favorite Dreamchaser is back showing behind the scenes awesomeness
Could you use even more Meek Mill in your life? Say less. The hip-hop veteran is staying busier than ever and making sure fans are keeping more than just tabs on his grind.
Jeezy: The Snowman has a one-night only epic set going down next week
If there was ever a time to pull through in Atlanta? How about next week when the living rap legend Jeezy himself is pulling through for a one-night performance you have to see to believe.
Goldiie Lux: My low-key and high-key crush is dropping fire in the coming days
Is it April 12 yet? No? Almost? Well, while we wait it out, it’s all about the anticipation for crooner Goldiie Lux coming through more than clutch with new tunes just as the new season really starts to blossom.
Joyner Lucas: Your favorite lyrical rapper delivers bedtime stories with 'Llama Llama Red Pajama' bars
Don’t get caught up watching this video while in your work grind. Something about having rap heavyweight Joyner Lucas delivering children’s stories in a rap form somehow makes you sleepy-eyed and happily ready to catch zzz’s.