Of course Roy Woods had to keep it 100 with his 'Don't Love Me' music video
OVO Sound stays winning but there’s something extra special coming courtesy of Roy Woods. The popular crooner keeps glowing up and his new ‘Don’t Love Me’ slaps by itself but the music video speaks volumes.
John Cena is legit taking over the WWE 2K23 soundtrack
It’s one thing to be the cover star but WWE icon John Cena also being the 2K23 executive producer? Holy smokes is an understatement.
Warner Music Group is going all-out to celebrate the rap game's 50th anniversary
It’s safe to say if you’re reading this, you were born into the rap culture. So needless to say, Warner Music Group is holding down the genre with a yearlong celebration.
Baby Stone Gorillas go complete adult swim mode with 'Y'all Know Who Did That'
Do you want to know one of my favorite things about Attack The Culture? How about the fact you can get put onto new music and trends while also getting your full-blown mainstream coverage, too? Turns out there’s some serious heat coming out courtesy of the Los Angeles crew Baby Stone Gorillas and their new ‘Y’All Know Who Did That.’
Rihanna helped ignite 'red jumpsuit' searches over 500 percent after Super Bowl
It’s hard to believe Rihanna slayed the Super Bowl just 96 hours ago but time flies by when you’re having fun. So as the numbers continue to come in, it looks like the search for ‘red jumpsuit’ has skyrocketed by well over 500 percent in the United States after the epic Kansas Chiefs and Philadelphia Eagles face-off.
Lil Yachty admits the second part of his career is fully activated
Atlanta rapper Lil Yachty knows it’s deeper than rap. Over the past few years, he’s done everything from flex a little pizza-making skills with his signature line landing in spots like Wal-Mart to putting ample work behind the scenes. So it’s no surprise he’s feeling re-inspired and ready to take over - what better way to let loose than talking to Zane Lowe about the grind on Apple Music 1?
Vado's delivering 'V-Day 4' a little bit after Valentine's Day
Who says V-Day only means Valentine? Turns out New York rapper Vado is coming locked and loaded with V-Day 4 on deck to arrive a few weeks after the most romantic day of the year.
The official PUMA Hoops and Rick and Morty MB.02 sneakers drop this Friday
It’s all Team Nike around these parts but you have to acknowledge a fire pair of kicks when you see them and it’s clear PUMA Hoops knows it’s cooking up on a regular basis. The powerhouse has confirmed and teased a pair of super fuego MB.02 Rick and Morty sneakers are legit 48 hours away from reaching the masses.
Xcellence! and 458 Keez need to know 'Where They At'
Who says new music and videos can’t pop up in the NEWS section, right? Turns out when you’re delivering solid heat like Xcellence! along with having a solid team behind you, things can break in the right direction. New music, new video, new energy? You bet.
Banking and career goals are finally reaching the masses with Solvent and Udacity stepping up
Let’s keep it 100 - banking goals and financial education doesn’t typically reach everyone despite the fact they should. Fortunately, it’s 2023 and power moves are being made on a frequent basis so seeing Solvent and Udacity linking up to offer technology job training and career readiness to all is beyond exciting.
Chicago's MissDriDri keeps it 100 on her Puerto Rican curves, fueling WE tv's 'Kold x Windy' and repping Chicago forever (Exclusive)
It’s all types of bragging rights for hip-hop artist MissDriDri in 2023. The Chicago native has ample things to smile about these days with her WE tv series ‘Kold x Windy’ delivering mind-blowing moments on a weekly basis and her handwritten lyrics plus music fueling the scripted series.
21 Savage and Shaq have NBA All-Star Weekend goals on lock
As if you needed more reasons to head out to Utah for the NBA All-Star Weekend festivities, right? Turns out Atlanta rapper 21 Savage is pulling through with everyone’s favorite Gangsta Grillz trendsetter DJ Drama and Shaquille O’Neal for some non-stop Salt Lake City events.
Here's your full WWE 2K23 roster line-up for launch
Who just wrestles with one person these days? With WWE 2K23 around the corner, it’s only right 2K comes through with the huge announcement of who makes the final cut for launch day and spoiler - it’s packed with Superstars.
Nas explains how much De La Soul's Trugoy meant to the culture
New York rapper Nas is also feeling the pain of the rap game losing a true hip-hop pioneer in David ‘Trugoy the Dove’ Jolicoeur. God’s Son has stepped up to share his thoughts on the late group member.
Tekashi 6ix9ine really gifted his bestie a $100,000 Birkin
New York rapper Tekashi 6ix9ine is going the solo route for Valentine’s Day but it doesn’t mean he is ignoring cupid this year. Instead, he’s putting his friendship goals to the extreme by blessing his bestie with a $100,000 Birkin purse.
Erick Sermon's crushed over De La Soul's David Jolicouer death
New York rapper and producer Erick Sermon is dealing with a super tough loss right now. The hip-hop veteran has stepped up to share his thoughts about De La Soul’s David ‘Trugoy the Dove’ Jolicoeur’s death.
OVO Sound's Roy Woods warns bae 'Don't Love Me' on his newest anthem
It’s cuffing season right now but for folks like Roy Woods, it’s better to make sure bae knows it’s safer to avoid chasing cupid. The crooner comes through with the new ‘Don’t Love Me’ anthem and it’s hitting different.
'Black Panther: Wakanda Forever' artist Dorothea Taylor talks must-own new special edition SteelBooks (Exclusive)
It goes without saying, the Black Panther franchise is easily the biggest and most representative of the culture so when Wakanda Forever finally hit theaters and broke records, the countdown immediately started up for when the world could own the legacy late iconic actor Chadwick Boseman started.
Gucci Mane and Keyshia Ka'oir are proud parents all over again
Atlanta rapper Gucci Mane and his ride or die Keyshia Ka’oir have plenty of reasons to celebrate these days. The duo have officially welcomed their mini-me into the world and are geeking out about it.
Snoop Dogg isn't ready for the MSCHF red boots takeover
The times are changing and while social media keeps geeking out over the new MSCHF $350 red boots, it looks like Snoop Dogg is going to miss out on the action. The West Coast rap icon has shared his thoughts on the overnight fashion movement.