Rolling Loud California: A$AP Rocky, Playboi Carti & Peso Pluma headline an epic weekend
Could you use even more reasons to pull through for Rolling Loud California this March? How about looking forward to rap superstars like A$AP Rocky and Playboi Carti headlining the annual showcase?
Bad Bunny: The music superstar talks hitting 30, Puerto Rico music-making and 10 years in the books
There’s no denying Bad Bunny’s star power in 2025. While he has 10 years in the books, it’s clear these past few have ignited the most stardom he’s ever experienced meaning BB has plenty to dish on with Apple Music 1.
PacSun: The Los Angeles wildfires has the clothing giant getting involved
The wildfires crisis in Los Angeles is beyond shocking. So while prayers are coming from everyone around the nation, clothing giant PacSun is going a step further by publicly reaching out to locals about helping communities in this time of need.
Drake: The 6 God is back in the studio and I’m here for every ‘25 flex
Light-skin flexing? I’m here for it. All eyes on rap superstar Drake with the teasing of his in-studio glowing? Oh yes.
Ye: Kanye West is unloading on Adidas for its Google tactics
It feels like rap superstar Ye a.k.a. Kanye West is back on the mainstream flexing, right? Turns out the Chicago hip-hop icon has plenty on his mind and is directing it - er- directly at former business partner and sports apparel giant Adidas.
Yari Toro: My rap game crush is glowing up in Brooklyn this month
Normally I would save a flex like this for the PREVIEWS, REVIEWS & MORE but I crush-crush hard on rap diva Yari Toro so you can pretty much take this as BREAKING NEWS. The rap baddie showing out in Brooooooooklyn later this month? Oh yes.
Unstoppable: Need early screening tickets? Select city passes are up for grabs
Feel like going out to the movies for a tear-jerking true story starring Hollywood stars like Anthony Robles and Jennifer Lopez? Say less. It’s all going down this week in select cities for the new Unstoppable movie.
Hard Truths: Here’s your Atlanta + Washington, DC early screening passes
Attack The Movies? Pretty much - it’s a takeover going down today in the Attack The Culture NEWS section and a massive shout-out to all of the amazing movie studios reaching out knowing I’m a movie head and love showing love to awesome must-see flicks. To all my Atlanta and Washington, DC Attackers - here’s your chance to secure Hard Truths early screening passes right now-now!
Raekwon: The Wu-Tang legend knows his classic album still goes hard 30 years later
Timeless music? You better believe it. Rap veteran Raekwon coming through to remind the masses how Only Built 4 Cuban Linx album going hard even in 2025? Tough.
Professor Lexx Beats: Class is in session again analyzing Drake’s ‘Fighting Irish Freestyle’ and Joey Bada$$’ ‘The Ruler’s Back’
Time flies by when you’re having fun and fortunately when you need clarity in your life, who better than hip-hop personality Professor Lexx Beats to come through with details on a couple fire anthems like Drake’s ‘Fighting Irish’ freestyle and Joey Bada$$’ ‘The Ruler’s Back’ tunes? Say less.
Drake: The ‘Fighting Irish’ freestyle has me completely tapped in for ‘25
In all fairness? OVO Sound boss Drake recorded his ‘Fighting Irish’ freestyle in 2024 based on the fact he’s shown donning his former braided hairstyle but timelines aside, how about geeking out over the 6 God delivering a super fire unofficial anthem? Say less.
Lil Uzi Vert: The rap superstar rating auto-tune, BBLs and more is of course must-see
It’s the start of 2025 - so rest assured you’re going to catch some silly content around these parts until everyone is fully back-back next week - so why not laugh it up and have some fun courtesy of rap star Lil Uzi Vert stepping back into the spotlight? Over 10 minutes of content showing him dishing on auto-tune, the infamous BBLs takeover and more? I’m here for it.
DreamDoll: The New York baddie reveals her jaw-dropping baby bump
New York rap diva DreamDoll is ready to welcome in new life. The hip-hop star has stepped forward to reveal she has a mini-me gearing up to enter the world.
Coi Leray: The mind-blowing rap diva has a baby on the way with Trippie Redd
Ready to see rap diva Coi Leray’s mommy duties? Turns out the hip-hop star is gearing up to welcome in new life alongside her publicized boyfriend Trippie Redd.
FrankHaveMercy: Your 2025 motivation is on full display in these snapshots
I have rocked with crooner FrankHaveMercy for the past couple years but with 2025 officially here, why not embrace his message-driven flexing a bit more? Pure motivation? You bet.
Uncle Murda: Of course you can’t start your new year without the ‘Rap Up 2024’
The year just doesn’t feel right without rap veteran Uncle Murda pulling through, right? Always on time - the hip-hop heavyweight comes through with the biggest moments of last year courtesy of his ‘Rap Up 2024’ contribution to The Culture.
NLE Choppa: The rap superstar did a humiliation ritual last year and crushed it
It’s safe to say when it comes to setting the bar high - rap artist NLE Choppa doesn’t hold back. Instead, the hip-hop star pushes forward and has stepped up to reflect on going beyond the boundaries in 2024.
Saweetie: The rap diva living the luxury life to wrap up ‘24 is super glowing
You know the year is wrapping up when I can show love to my fave rappers in the NEWS section with quirky posts like this one, right? Watching rap diva Saweetie showing out in the final hours of 2024? Oh yes.
Rita Ora: The international R&B star has your New Year’s Eve plans secured from NYC
Needed a reason to keep tabs on crooner Rita Ora? How about seeing her glow up and welcome in the new year from the Big Apple tomorrow night?
Mustard: The West Coast hitmaker reflects on a pretty epic ‘24 flex
There’s no denying how much Mustard impacted The Culture in 2024. So it’s no shocker the West Coast producer has stepped up to share his thoughts on crushing it these past 12 months.