Drake: The 6 God dropping a fire scent is my type of pre-summer flex
At this point - you know I’m always here for the twin wins with my brother Drake - so the fact he’s leveled up with a signature scent? The Summer Mink for the win? Oh yes.
Joey Bada$$: The Brooklyn rap heavyweight delivers missiles in ‘The Finals’
Love rap feuds? Look no further than what’s brewing courtesy of hip-hop artists Joey Bada$$ and Ray Vaughn? Holy smokes. The new ‘The Finals’ anthem for the win? Yessir.
It Is What It Is: Wednesday’s show focuses on the Celtics’ NBA prayers, Knicks’ run and Pacers patiently waiting
You know the vibes when the ‘It Is What It Is’ crew are rocking with the New York Knicks crushing it in the playoffs. It’s a jam-packed Wednesday broadcast loaded with fire NBA flexing.
Tory Lanez: The rap crooner is recovering after horrific prison attack
Honestly? I try to keep things mostly on the music and lifestyle but when it’s a situation as serious as rap crooner Tory Lanez getting stabbed 14 times in a prison attack? My goodness. It’s a relief to share a positive update.
Ice Spice: The rap diva’s giving you another reason to tune into RuPaul’s ‘Drag Race’ show
Even if you weren’t blown away by the concept of TV icon RuPaul’s ‘Drag Race’ then how about tuning in for all things rap diva Ice Spice? Say less.
Grand Theft Auto VI: The long-awaited second trailer has arrived
Normally I would save this type of buzz for the PREVIEWS, REVIEWS & MORE but with the crushing blow of Grand Theft Auto VI delayed until May 26, 2026 - it’s only right to give the game’s second trailer a full look in the NEWS area.
It Is What It Is: Tuesday’s show roasts the Celtics’ Game 1 disaster, salutes Nikola Jokic and Luka Doncic’s future
The NBA playoffs are getting extremely wild for the Game 2 action. How about seeing the New York Knicks pulling off the unthinkable in Boston? Maybe the Oklahoma City Thunder getting shocked at home? It’s all in a day’s work for the ‘It Is What It Is’ crew.
Andre 3000: The OutKast icon delivers a must-stream ‘7 piano sketches’ project
Want to catch a vibe to rap icon Andre 3000? How about geeking out over his newly released 7 piano sketches project? Say less.
1Ski OG: I’m obsessed with this fire ‘Stay To Mi Self’ anthem and it’s repeat-mode vibes
You know when it comes to fire music videos and singles, I have places throughout Attack The Site for placement - but hearing this anthem and getting the visual flex? It’s safe to say 1Ski OG has my full attention with this ‘Stay To Mi Self’ gem.
Kevin Gates: The Louisiana rap heavyweight’s ‘The Amilio Tour’ goes down this October
Ready to see what’s brewing with rap artist Kevin Gates this fall? Turns out his The Amilio Tour officially touches down in October and has loads of stops around the country.
Turtle Beach: The massive spring gaming goals accessories flex is activated
I can’t lie - I had one of my most favorite outings with gang-gang this past weekend and to think how much Turtle Beach is responsible for giving me so much awesomeness from signature controllers and epic headsets to keyboards and everything in-between? It’s a no-brainer I’m showing big love in the NEWS section with a huge spring takeover going down from the legendary brand.
Drake: The 6 God dropped his classic ‘VIEWS’ album 9 years ago
Just keeping it a full 100? My true admiration for Drake really didn’t ignite until his More Life album arrived in March 2017 but my goodness if his incredibly classic VIEWS didn’t make an impact on The Culture. 9 years ago? Giddy up.
SAILORR: The rap crooner’s ‘FROM FLORIDA’S FINEST’ officially drops next week
April is still going strong but let’s keep it a buck - May could quite possibly become the best month of the year with all the fire lined up. From huge blockbuster flicks hitting the big screen to rap game baddie SAILORR serving up her FROM FLORIDA’S FINEST album to the masses? I’m geeking.
Lil Wayne: The best rapper alive’s ‘Tha Carter 6’ really drops this June
It feels like forever since getting a Tha Carter album, right? Turns out the wait’s almost over with rap icon Lil Wayne promising to deliver his sixth installment in the series this season.
Peter $un: One of my fave rappers promising new music on deck? I’m here for it
Summertime might be technically a couple months away but with the temperatures heating up and the vibes glowing up - how about getting a jumpstart with rap artist Peter $un promising fire on the way?
I Know What You Did Last Summer: The epic horror flick is back-back with new ‘25 energy
Normally I would save this type of fire for DATE NIGHT OR NAHHH… but the weather is getting hotter and movie-going season is here. So why not geek out over I Know What You Did Last Summer running it back on the big screen? Say less.
Killer Mike: It’s all about embracing the huge milestone and reflecting on more life
I don’t normally geek out over birthdays around these parts but having kept tabs on rap artist Killer Mike for over 10 years - what better way to see him glowing up than geeking out over his 50th birthday? Tough.
Tee Grizzley: It’s all about looking at the non-stop grinding paying off right here
Sometimes you just have to focus on the big leveling up moments in life, right Tee Grizzley? Turns out this post is all about looking at jus how much he’s leveled up these days.
It Is What It Is: Monday’s show focuses on those wild NBA playoffs L’s, Knicks fans doing the most and OKC’s flexing
It feels like forever since seeing the trio back in action together in-person but my goodness - what a way to ignite your Monday sports hip-hop flex with Cam’ron, Treasure ‘Stat Baby’ Wilson and Ma$e glowing up for a jam-packed NBA-fueled showcase.
DraftKings & All The Smoke: NBA playoffs is the perfect time to glow up with fresh signature gear
Love fire brands? How about pairing up DraftKings with NBA champion Matt Barnes and Stephen Jackson’s popular All The Smoke platform? It’s all about exclusive new apparel geared for NBA Playoffs season.