Jarritos: The most tasty fruit-flavored soda finally has a fit to match
Low-key? I personally bless everyone I know up with jugs of Jarritos on a regular basis - from my plugs and car wash crew to the hot spots I grab grub from - it’s so signature. So finding out the iconic fruit-flavored soda has some insane fits on deck, too? Epic.
It’s all coming courtesy of an AFM (Action Figure Miles) and Jarritos Delivery collaboration. Completely geek out over the deets.
Rakeem Miles, the rapper and creative behind Action Figure Miles, is literally pulling up to Paris Fashion Week with Mexican fruit-flavored soda Jarritos.
He will be on the ground with a custom Jarritos delivery truck and stopping by shows, studios, and pop-ups to hand out pieces fromAFM x Jarritos Delivery — to passersby and some of entertainment and fashion's biggest names.
The drop, which includes graphic tees and work shirts, is supported by a Latino creative team and built around the idea that Jarritos belongs everywhere.
This is the first drop in what Rakeem hopes is an ongoing relationship with the brand.
Rakeem sees the AFM x Jarritos delivery uniform as a symbol of the work it takes to get somewhere.
Paris is the next stop.
Complimentary pieces will be made available beginning June 24 — both on the streets as well as via ezze Live and AFM digital channels.
AFM will livestream (via ezze Live) and capture on-the-ground XP during all its stops, with a recap dropping the week of June 29.
The short film will feature the truck, the collection and everyone they visit along the way.
Growing up in foster care, Rakeem collected action figures as an escape. Since launching, the global creative brand's collaborations have spanned the NBA, K-Swiss, Xbox, and Hot Pockets. It has sold collections in Nordstrom and Pac Sun.
