Becky G & elkan: It’s a living red alert with the ‘MARATHON’ music video
Feel the need to glow up like Becky G? Look no further than the elk an-featured ‘MARATHON’ music video completely dominating your entire attention.
My goodness. Pure baddie and the confidence is sky-high in the red fit. Tap in.
After weeks of teasing the record across social media following her appearances at Paris and Milan Fashion Week, global superstar Becky G teams up with Elkan to drop her highly-anticipated new single “MARATHON”, via RCA Records, along with its official music video. On the track, she glides effortlessly between English and Spanish, capturing her outward confidence in a way that's unmistakably her. Listen HERE.
Filmed in Milan, the official video for “MARATHON” brings the track’s energy to life through a striking blend of choreography and attitude. Becky G delivers disciplined, stylized movement that blends the language of the runway with intensity. Key moments, from standing atop a car to being captured through paparazzi flashes, reinforcing the idea of staying ahead while the world watches. Watch HERE.
Last week, Becky traveled to South Korea, where she made a surprise appearance at BTS’s historic comeback concert at Gwanghwamun Square. While in Seoul, she also connected directly with fans through a series of activations, offering an exclusive first listen of “MARATHON” ahead of its release.
Her global presence continues to grow across music and culture. Becky recently contributed to the World Baseball Classic’s first-ever official soundtrack with the anthem “Make It Count” alongside Myke Towers and YEONJUN. At the same time, her influence in fashion remains strong, with appearances at Roberto Cavalli, Ferrari, and Stella McCartney during Milan and Paris Fashion Week. This release builds on a run that has positioned Becky G as one of the most dynamic artists in the space — from her TIME100 Next recognition to her Tribeca-premiering documentary REBBECA, and standout award show performances.
ABOUT BECKY G
Becky G is a multi-platinum global superstar who has spent the last decade shaping the sound and culture of contemporary pop across languages and borders. A singer, songwriter, entrepreneur, and activist, the six-time Latin GRAMMY® nominee and Academy Award nominee, has amassed more than 28 billion career streams worldwide, building a catalog of era-defining hits while becoming one of the most recognizable voices of her generation. Her influence extends far beyond music, earning American Music Awards, Latin American Music Awards, E! People’s Choice Awards, and a Billboard Music Award, while her fearless advocacy for representation and community has made her a leading cultural voice on and off stage. In recognition of her growing global impact, Becky was named to the TIME100 Next list in 2025, honoring the rising leaders shaping the future across industries. In 2024, she delivered a powerful performance of her Oscar-nominated song “The Fire Inside” live at the Academy Awards.
Never one to stay in a single lane, Becky continues to evolve creatively while staying deeply connected to her roots. Her acclaimed album “ESQUINAS” celebrated her Mexican-American heritage through Regional Mexican sounds, earning over 987 million streams, debuting at #3 on Billboard’s Regional Mexican Albums chart, and landing in the Top 10 of the Top Latin Albums chart. The project’s standout single “POR EL CONTRARIO” topped the Billboard Regional Mexican charts and earned a Latin GRAMMY® nomination. She followed with “ENCUENTROS,” a more intimate chapter exploring identity, love, and vulnerability while expanding her sonic universe. The album debuted at #7 on the Latin Albums chart and #25 across all genres on Apple Music, leading into her CASA GOMEZ: OTRO CAPÍTULO TOUR, which traveled across the U.S. and marked her first sold-out arena shows. She also delivered one of the standout moments at the American Music Awards, performing her single “Qué Haces” with Manuel Turizo, and took the Main Stage at Coachella Valley Music and Arts Festival, further solidifying her status as a global live performer.
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