iann dior: The ‘TATTOOS & U’ music video is a New York City salute
Want a taste of what New York City has to offer? Look no further than seeing rap rocker iann dior showing out with the ‘TATTOOS & U’ music video.
The song goes hard but it’s really all about the visual flexing showing off all parts of the Big Apple. Geek out over the next 120 seconds.
Multi-platinum artist iann dior has released CYCLES, his bold new full-length album via Big Noise. With every track, he flexes his ability to blend alternative, hip-hop, rock, and pop sounds into a style that’s entirely his own. CYCLES, executively produced by John Feldmann (blink-183, Good Charlotte, 5SOS), pushes boundaries and dives deep into the highs and lows of modern life, reflecting his ever-evolving artistic vision.
With CYCLES, iann dior set out to do things differently. “I wanted it to be less perfect,” he shares. “I stopped editing out the flaws. Some of the best parts were recorded in one take with all the emotion still on my voice.” Sonically, he leaned into the energy, focusing on authenticity over precision. “The goal wasn’t to fit in a genre but to say what I needed to say and let the sound follow that.” This approach gave the album a raw, unfiltered feel that’s as real as his message.
Lead single, “TATTOOS & U,” is impossible to ignore. With its punchy guitars and a beat that makes you want to move, this song has swagger in spades. The chorus is instant ear candy, and the video - shot in NYC while iann was on tour this past April - captures the track’s raw, restless energy. The video offers an intimate look into Iann Dior's life on tour, capturing electrifying on-stage moments, his experience getting a new tattoo while in NYC, and a candid scene of him signing his latest single in the back of a cab.
According to iann the new album feels like both the end of one chapter and the start of another. It represents growth, but also the ongoing journey of figuring things out. He explains, “ I’m not trying to be the version of myself people expect. I’m trying to be the most honest version of myself, period. That’s what this album means to me.”
Having just wrapped up his North American headline tour which included a stop at the iconic Bottlerock Music Festival, iann is set to keep the momentum going by bringing his energetic live show to Warped Tour in Long Beach, CA, on July 26-27 and Summerfest in Milwaukee, WI, on June 21. Full tour dates and ticket information can be found at ianndior.komi.io.
