Loe Shimmy: It’s about the private rich life in the Bag Rite music video
At this point, whenever you heart the signature Loe Shimmy voice, you already know it’s an anthem. So how about seeing him glowing up with a fire ‘Bag Rite’ music video? My goodness.
Pure flexing and impressive vibes from start to finish. Watch the worldwide travels.
Today, breakout South Florida hip-hop artist Loe Shimmy drops new single and music video “Bag Rite,” ahead of his upcoming album Pretty Girlz Run The World, slated to be released July 24th via Rebel Music/gamma. The track arrives accompanied by a music video directed by Juan Galarza, which follows Loe Shimmy on a trip across the world as he takes in coastal street life, open water views, and the energy of somewhere far from home—all set against a smooth, mellow beat and hard-hitting lyricism.
Fans can pre-save Pretty Girlz Run The World now, ahead of its July 24th release next Friday. "Bag Rite" arrives as Loe Shimmy continues to build momentum ahead of the new album and adds another dimension to a rollout that has already seen his lead single "Body Dangerous" gain over 8 million monthly Spotify listeners in addition to a standout feature on Drake's Habibti ("I'm Spent"), which has been #1 on Apple Music’s Top 100 R&B Songs chart for over a month.
Pretty Girlz Run The World marks the beginning of a new era in Loe Shimmy's career as a rapidly emerging voice in hip-hop. As a melodic, emotionally-driven project that finds him pushing his range without losing the raw authenticity and unique delivery that built his loyal following. Balancing harder-hitting records with a deeper, more personal and emotional sound, the album is Loe Shimmy’s most comprehensive and ambitious musical project to date.
He takes this momentum on the road with his Pretty Girlz Run The World Tour, kicking off July 29th in Toronto and making stops across North America, including New York City, Los Angeles, Miami and more. This new record arrives on the back of a pivotal stretch for Loe Shimmy. His records "3AM" (2025) and "For Me (Remix)" (2024), with over 170 million combined streams have both charted on the Billboard Hot 100, while collaborations with Drake, Don Toliver, Brent Faiyaz, Quavo, and Sexyy Red, alongside features from The FADER, Pitchfork, and BET, have positioned him as one of hip-hop's most exciting emerging voices of the moment.
PRETTY GIRLZ RUN THE WORLD TOUR DATES:
July 29 – Toronto, ON: The Concert Hall
July 30 – Buffalo, NY: Electric City
Aug 2 – Rochester, NY: Waterstreet Music Hall
Aug 6 – New York, NY: Webster Hall
Aug 7 – Boston, MA: The Sinclair
Aug 8 – Philadelphia, PA: Union Transfer
Aug 9 – Washington D.C.: The Fillmore
Aug 11 – Richmond, VA: The National
Aug 12 – Norfolk, VA: The Norva
Aug 14 – Detroit, MI: Magic Stick
Aug 15 – Chicago, IL: The Vic Theatre
Aug 16 – Minneapolis, MN: Fine Line
Aug 21 – Kansas City, MO: The Truman
Aug 22 – Oklahoma City, OK: Tower Theatre
Aug 23 – Fayetteville, AR: Ozark Music Hall
Aug 28 – Atlanta, GA: Center Stage Theater
Aug 29 – Jacksonville, FL: Decca Live
Aug 30 – Atlanta, GA: Center Stage Theater
Aug 31 – Charlotte, NC: Neighbourhood Theatre
Sep 3 – Houston, TX: White Oak Music Hall (Downstairs)
Sep 4 – Dallas, TX: Studio At The Bomb Factory
Sep 5 – Austin, TX: Empire Garage
Sep 10 – Denver, CO: Summit
Sep 11 – Salt Lake City, UT: The Grand At The Complex
Sep 15 – Portland, OR: Wonder Ballroom
Sep 16 – Seattle, WA: The Crocodile
Sep 19 – Los Angeles, CA: The Novo
Sep 20 – Mesa, AZ: The Nile Theater
Sep 25 – Miami, FL: Midline Miami
Sep 26 – Orlando, FL: The Beacham
ABOUT LOE SHIMMY:
Shamar Williams Cox, known professionally as Loe Shimmy, is a South Florida rapper now highlighted as one of the fastest-rising artists out of the region’s new generation of melodic street rap. His music has been described as having a “laid-back sound” and a distinctive “wobbly nasal croak,” built on emotionally raw storytelling, melodic delivery, and authentic reflections on ambition, loss, and street culture. Through projects including Nardy World (2024) and Rockstar Junkie (2025), he laid out a sound that earned him a devoted following early on and spurred collaborations with Kodak Black, Brent Faiyaz, and Don Toliver. With his records “3AM” and “For Me (Remix)” both crossing the Billboard Hot 100 with over 170 million combined streams, as well as his feature on Drake’s Habibti, Loe Shimmy has made a shining entrance into the global rap scene. Selected for XXL’s 2025 Freshman Class and spotlighted by The FADER, Pitchfork, and BET, Loe Shimmy debuts Pretty Girlz Run The World as one of the most compelling artists of his generation.
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