Loe Shimmy: The hitmaker completely shows out with a solid Pretty Brown COLORS performance
It’s safe to say anything Loe Shimmy drops in 2026 - it’s slapping. So how about seeing him glowing up with a solid ‘Pretty Brown’ performance for the COLORS Studios? Oh yes.
Signature imagery and the performance setting is solid. Lose yourself in the visual.
South Florida hip-hop trailblazer, Billboard Hip-Hop's Up & Comer for July 2026, XXL 2025 Freshman, Loe Shimmy, drops his COLORS performance of “Pretty Brown” off of his new album, which debuted in the top 5 of all albums in the US, Pretty Girlz The Run World. His performance serves as a stripped-down, intimate look at the captivating talent and laid-back, humble star power of Loe Shimmy.
This latest COLORS performance showcases Loe Shimmy as a confident leading voice at the forefront of the new wave of hip-hop. With a loyal audience amassing, Shimmy’s artistry is unique to him following an appearance on a notable Drake feature from Habiti album with “I’m Spent” and hit single "Body Dangerous" that soon followed. Recently named Billboard Hip-Hop’s Up & Comer for July 2026, Loe Shimmy is being recognized for his ability to understand what resonates with his fans and to push boundaries with his “eclectic collection of woozy anthems tailor-made to his ever-growing female fanbase.” His standout COLORS performance of “Pretty Brown” encapsulates what separates Loe Shimmy from the rest, through an intimate and melodic song, we see he is more than just a rapper; he is a vocalist too.
Pretty Girlz Run The World and Loe Shimmy are praised by Billboard, writing “Hip-Hop Up-and-Comer Loe Shimmy's quest to conquer every genre has only just begun.” He is challenging what the world knows about him with this performance and will continue to do so with his multi-city tour that kicked off in Toronto on July 29th. Loe Shimmy will be making stops in New York, Los Angeles, Chicago, Miami, and ending his tour in Orlando on September 26th. Purchase tickets for the nationwide tour HERE.
Pretty Girlz Run The World Tour Dates:
July 29 - Toronto, ON: The Concert Hall
July 30 - Buffalo, NY: Electric City
Aug 2 - Rochester, NY: Waterstreet Music Hall
Aug 6 - New York, NY: Webster Hall
Aug 7 - Boston, MA: The Sinclair
Aug 8 - Philadelphia, PA: Union Transfer
Aug 9 - Washington D.C.: The Filmore
Aug 11 - Richmond, VA: The National
Aug 12 - Norfolk, VA: The Norva
Aug 14 - Detroit, MI: Magic Stick
Aug 15 - Chicago, IL: The Vic Theatre
Aug 16 - Minneapolis, MN: Fine Line
Aug 21 - Kansas City, MO: The Truman
Aug 22 - Oklahoma City, OK: Tower Theatre
Aug 23 - Fayetteville, AR: Ozark Music Hall
Aug 28 - Atlanta, GA: Center Stage Theater
Aug 29 - Jacksonville, FL: Decca Live
Aug 30 - Atlanta, GA: Center Stage Theater
Aug 31- Charlotte, NC: Neighborhood Theatre
Sep 3 - Houston, TX: White Oak Music Hall (Downstairs)
Sep 4 - Dallas, TX: Studio At The Bomb Factory
Sep 5 - Austin, TX: Empire Garage
Sep 10 - Denver, CO: Summit
Sep 11 - Salt Lake City, UT: The Grand At The Complex
Sep 15 - Portland, OR: Wonder Ballroom
Sep 16 - Seattle, WA: The Crocodile
Sep 19 - Los Angeles, CA: The Novo
Sep 20 - Mesa, AZ: The Nile Theater
Sep 25 - Miami, FL Going: Midline Miami
Sep 26 - Orlando, FL: The Beacham
ABOUT LOE SHIMMY:
Shamar Williams Cox, known professionally as Loe Shimmy, is an American rapper who is now highlighted as one of the fastest-rising artists out of the South Florida scene's new generation of melodic street rap. His music has been described as having a "laid-back sound" and a distinctive "wobbly nasal croak", built on emotionally raw storytelling, melodic delivery, and authentic reflections on ambition, loss, and street culture. Through projects including Nardy World (2024) and Rockstar Junkie (2025), he laid out a sound that earned him a devoted following early on and spurred collaborations with Kodak Black, Brent Faiyaz, and Don Toliver. With his records "3AM" and "For Me (Remix)" both crossing the Billboard Hot 100 with over 170 million combined streams, as well as his feature on Drake's Habibti, Loe Shimmy has made a shining entrance into the global rap scene. Selected for XXL's 2025 Freshman Class and spotlighted by The FADER, Pitchfork, and BET, Shimmy debuts Pretty Girlz Run The World as one of the most compelling artists of his generation.
ABOUT COLORS:
COLORS is a unique aesthetic music platform showcasing exceptional talent from all around the globe, focused on promoting the most distinctive new artists and original sounds. In the context of an increasingly fragmented and saturated scene we seek to provide clarity and calm, offering a minimalistic stage to shine a spotlight on the artists and give them the opportunity to present their music without distraction.
FOLLOW LOE SHIMMY:
Official | Instagram | TikTok | YouTube
FOLLOW COLORS:
