Ludacris: The Atlanta rap icon reuniting with Chingy and DTP for Frank’s RedHot
Pure genius? You better believe it. Preparing for a ton of awesome Super Bowl commercials is one thing but getting to see an early epic promotion featuring Ludacris, Chingy, I-20, Shawnna and DJ Infamous for this nostalgic-feeling Frank’s RedHot commercial? My goodness.
Mind-blowing and pure awesomeness. Completely geek out.
With the Big Game just days away, Ludacris is staring in a new Big Game spot that plays like a 2000s Atlanta throwback, reuniting DTP collaborators Chingy, 1-20, Shawnna, and DJ Infamous, for what’s essentially an energetic, hip-hop watch party cameo fest (plus a literal rapping goat)!
The ad leans into Luda’s long-running hot sauce references dating back to his mid-2000s catalog and feels like a nostalgic callback to that Release Therapy era, with “Number One Spot” soundtracking the party.
about what a real DTP Super Bowl party would look like — Shawna cooking, Chingy cracking jokes, and I-20 talking the loudest.
The campaign is rolling out now across social via @FranksRedHot, with more flavor inspiration rolling out through Big Game weekend. Luda took to his own account to announce the collaboration and remind fans that when Frank’s RedHot is on the table, every bite is GOAT-level.
