Sheff G: It’s all eyes on the rap flexer with his All In music video

At this point - anything Sheff G drops? I am fully tapping into. So how about seeing him glowing up and showing out with the hard-hitting ‘All In’ music video?

A fresh single accompanied with a fresh visual, too? Tough. Completely geek out to Sheff’s latest creation.

Sheff shares "All In," a powerful new single. Ditching percussion and rhyming over emotional piano and chirruping vocal samples, courtesy of Winners Circle producer Great John, Sheff bares his soul, wondering if his past actions will prevent him from finding the forgiveness and peace he desires: "Tired of this sh*t, feel like giving up/But if I leave the game would the fans still love me?," he asks. The video features footage captured before Sheff began his current bid, as he looks down upon his city and contemplates his role in his community. The video features clips from a recent concert, where Sheff basked in the glow of his adoring fans.

A pioneer of his home borough's drill explosion, Sheff G first began making music while he was still in high school. He quickly garnered buzz with his debut track “4 Them Racks”, a release that led to his 2017 breakout moment with explosive underground hit, "No Suburban," later followed-up in 2020 with the Gold-certified "No Suburban Pt. 2.” Rocking pigtail braids and a Puma tracksuit, Sheff popularized a style entirely his own, quite pronounced amid a flurry of EP releases, which led to his critically-lauded debut studio album One and Only. An undeniable trailblazer in the genre space, Sheff quickly rose to prominence, boasting a flurry of Platinum and Gold-certified records across his projects and up to 2024’s Proud of Myself. Sheff also garnered hits alongside friend and fellow artist/labelmate Sleepy Hallow, such as the Gold-certified "Tip Toe'.' A testament to the Winners Circle CEO's enduring legacy and continued influence in the drill genre, despite controversies, when the NY rapper’s inquisitive nature, found him experimenting with new sounds on his 2024 LP, while still delivering the high-energy anthems he's known for. The softer sound he’s crafted alongside Sleepy, continues to reverberate through the drill scene today.

Not one to let a prison sentence get in the way of his self-expression, Sheff G looks to make an impact this summer with his music and charitable efforts. Stay tuned for many more announcements in the days to come.