Trippie Redd: The rap rocker’s back-back with a cinematic and hard-hitting SWAGGER music video
The energy is always solid whenever rap heavyweight Trippie Redd drops anthems. But how about seeing him glowing up with a hard-hitting ‘SWAGGER’ music video with the NDA album on deck? My goodness.
The song is pure audio flames but getting the movie-style visual, too? Very impressive. The music video slaps from start to finish - tap in.
Produced by JBone, southboy, and Igor Mamet, and featuring drops by DJ Whoo Kid, "SWAGGER" combines a sirenic synth melody with angelic vocal samples and propulsive trap percussion, laying the groundwork for Trippie to launch into his melodies and rhymes. Filling the beat's negative spaces with soaring vocals, Trippie oozes the titular quality, delivering his outrageously confident verses with a series of mutating cadences: "Bad b*tch, I'm gonna put Rick on my body/Lil' talkin' ass'll make me sick to my tummy," he sings. Directed by Salty, "SWAGGER" follows Trippie into a haunted, Backrooms-inspired office complex, filled with white doves, goats, and pigs, warped, Cronenbergian sculptures, and a couple pledging vows to one another during a white wedding. Rocking a leather jacket, a Cossack-style fur cap, and a multi-faceted chain that stretches down to his oversized belt buckle, Trippie performs with aplomb, keeping the beat with his manicured nails (black polish, obviously) and doing his dance in defiance of his haunting background.
"SWAGGER" follows April's "Paperbag Boy," a collaboration with Young Thug, on the road to NDA. The superstar rapper kept busy in 2025 with a string of high-quality singles, including the defiant "Can't Count Me Out," produced Platinum-selling trap sound architect ATL Jacob, and the soaring Nick Mira-produced “Sketchy.” Trippie enjoyed viral success when his 2018 Diplocollaboration “Wish," resurged thanks to the rediscovery of Trippie's 2019 Audiomack Trap Symphony performance. Powered by an emotional social media trend, the original and orchestral versions of the song have generated over 1.2 million creations and over 8 billion views across platforms like TikTok, Instagram Reels, and YouTube Shorts, leading to 1.5 million daily streamsand 10.5 million weekly streams across platforms at its peak. In Fall 2025, more than seven years after its initial release, "Wish" reached the Billboard Hot 100, spending five weeks on the chart and peaking at #79.A Diamond-certified global phenom, Trippie Redd remains one of the most prolific, genre-blurring voices of his generation. With more than 14 billion streams worldwide, he continues to shape modern rap’s emotional DNA through fearless experimentation and melody-driven storytelling.
With "SWAGGER" out now and much more on the way, Trippie Redd prepares to reclaim his spot atop the rap game with NDA. Stay tuned.
