Matt Ox: It's all about going 'Fast' and living life to the fullest
It’s more than just music videos for Matt Ox these days with his new OXygen project lined up to drop April 20 - but before the album arrives, it’s all eyes on the new ‘Fast’ music video.
Nym Lo: The New York rap heavyweight secures Statik Selektah and Rome Streetz for 'Crystal Controls'
Could it be a touch of ‘Yellowstone’ fever or even ‘The Last of Us’ for Nym Lo and his new ‘Crystal Controls’ music video? Whatever the true motivation, the hip-hop artist comes through clutch for Good Friday with his newest visual and is joined alongside his crew including producer Statik Selektah and Rome Streetz.
Millyz: It's all types of truth-speaking in the new 'Dark Shades' music video
There’s no censoring or capping when it comes to hip-hop artist Millyz. The rap artist goes the solo route to deliver the visual treatment to his new ‘Dark Shades’ anthem.
NxxxxxS: The 'Every Day Further From You Is A Better Day' video hits the spot
Just when you needed a splash of randomness meets awesomeness, hip-hop artist NxxxxxS comes through in the clutch with the new ‘Every Day Further From You Is A Better Day’ music video and single. For an anthem this big, there’s no way you could go without the visual treatment.
Fridayy: It's all types of dark and melodic vibes when he's 'Calling 4 You'
There’s something extra special when it comes to Fridayy - the singer, not the day. And when you tap into his signature sound and voice? It’s done-done. You’re hooked and the same is true visually speaking. The new ‘Calling 4 You (Freestyle)’ music video doesn’t hold back.
Asake: The energy is non-stop at '2:30' and cinematic as ever
If you’re watching Asake’s ‘2:30’ music video and can’t feel the urge to move around? You might want to get your pulse checked - immediately. For everyone else - it’s a complete vibe coming from the hip-hop artist adding a visual to his newly released single.
Shenseea: The must-see 'Locked Up' freestyle would make Styles P and Akon proud
It’s all eyes on Shenseea these days. She can switch her flow up and it’s clear she’s extra nice-nice with the wordplay proving it with the new ‘Locked Up’ freestyle.
Consequence: The rap veteran reminds us he has a classic album on deck
When is the last time you remember Consequence feeling and looking this good? It’s looking way bigger than just having some G.O.O.D. music on deck. The hip-hop veteran shares more previews of himself previewing what’s on deck with his new studio effort.
Jnr Choi: It's all flashy flexing because it's just 'Like Dat'
Is there any city better and brighter than New York? Whether it’s a spring and summer flex or fall and winter pull-through, it’s all about the Big Apple’s sights and sounds so it’s no wonder Jnr Choi is really feeling at the top of his game with the new ‘Like Dat’ music video.
It Is What It Is: Here's the full Cam'ron and Ma$e episode 6
Honestly? After you get through the first few minutes of being in shock about Cam’ron and Ma$e being besties all over again and realize they really are serious about the sports talk? ‘It Is What It Is’ is an absolute must-watch for both hip-hop and sports heads.
Dame Dash: It's all about CEO talk and meaning for Damon these days
In all fairness? Damon Dash has stressed the thought of being a boss for years - not just as of late. But seeing him continue to break down the power and meaning of being a CEO? Insanely inspiring, of course.
It Is What It Is: Cam'ron and Ma$e are back in action in the episode six sneak peek
New York rapper Cam’ron and Ma$e are really back-back in their friendship goals. While Killa Cam has remained GQ’d up with his fits, it’s clear he’s feeling his Diplomats flexing even bringing back the du-rag look.
Taleban Dooda: Warner Records' own drops the new 'Major Pain'
There’s no Damon Wayans here, just Taleban Dooda coming through with the hard-hitting new ‘Major Pain’ anthem. So of course on a New Music Friday, it’s bigger than just audio flexing - a music video is vital.
Slimeroni: The Memphis hard-hitter has 'Trust Issues' and I love it
Honestly? I really do try not to editorialize too much when it comes to the headlines - well, maybe that’s cap - but all in all, hearing what Slimeroni is doing with her ‘Trust Issues’ song? It’s clear - more than just a must-hear, I’m really messing with it on the workout grind.
Nems: Dave East, Scram Jones and Uncle Murda know 'NY Is Killing Me'
You know what they say - if you can make it here, you can make it anywhere. Turns out homegrown rap artists. Nems, Dave East, Scram Jones and Uncle Murda have a few things to say about the Big Apple coming courtesy of their ‘NY Is Killing Me’ anthem.
HDBeenDope: If you're not working out to 'Locked In' then you better tap in
There’s no denying how hard HDBeenDope goes when it comes to the music-making. The rap artist doesn't lack - ever - when it comes to they lyrics and ‘Locked In’ continues to prove it.
Sha EK: It's hard-hitting visuals in the new 'It's About Time'
Need more reasons to love what Sha EK is serving up these days? Just tap into the hard-hitting vocals matching his non-stop energy level in the visuals like what’s featured in the new ‘It’s About Time’ music video.
Murda B: B-Lovee comes through blazing with the 'Click Click'
Hard-hitting anthems on a regular? You better believe it. Murda B delivers - as always - with some serious audio heat with a music video to go with ‘Click Click.’
Polo Perks: Time flies by when you're on 'Allyndale Drive'
Wait - did you notice how the headline just rhymed? Not planned at all - completely random just like hip-hop artist Polo Perks coming back with some audio heat and visual fire in the form of ‘Allyndale Drive’ with help from an Alex G ‘Gretel’ sample.
Rico Cash: It's all eyes on Atlanta's finest in his new 'Invisible'
It’s lights, cameras and plenty of action for Atlanta’s Rico Cash. The hip-hop artist comes through with the visual treatment to the hard-hitting and super vibe-packed ‘Invisible’ music video.