Conway The Machine: Buffalo's own and Westside Gunn connect for 'Quarters/Brucifix'
It’s Griselda vibes forever around these parts whenever Conway The Machine and Westside Gunn connect. The duo link up for their new ‘Quarters/Brucifix’ music video and it’s just pure cinematic flexing from start to finish.
Metro Boomin: Don Toliver and Future put their dancing skills on display in 'Too Many Nights'
Need a reason to dance? Just look no further than what Metro Boomin, Future and Don Toliver are serving up these days coming courtesy of their new ‘Too Many Nights’ music video.
Roc Nation: The Roc and Paper Planes' Great(her) Together is fully motivational
We’ve known this forever but my goodness if women don’t run the world. Roc Nation and Paper Planes’ new Great(her) Together video piece really comes at a solid time fresh from Women’s History Month by showcasing some talented ladies talking about their love for the music biz.
CEO Trayle: It's all boss thoughts and moves in 'Pardon My Playa'
It’s more than just putting out a fire The Collection Vol. 2 studio effort to the masses for CEO Trayle. The hip-hop artist comes through with the visual treatment to his ‘Pardon My Playa’ anthem.
Rae Sremmurd: Slim Jxmmi and Swae Lee are back-back with 'Tanisha (Pump That)'
Need some Rae Sremmurd in your life? Of course you do and what better way to celebrate the release of Scremm 4 Life than with the new ‘Tanisha (Pump That)’ music video.
NLE Choppa: It's all types of eye-opening swimsuit goals in 'Slut Me Out' remix
Remember when NSFW was a real thing and now everything pretty much has that Not Safe For Work vibe implied? Let’s be very clear - this is the definition of definitely don’t watch this at the j-o-b - even all you remote workers, this will make more than jaws drop coming courtesy of NLE Choppa and Sexyy Redd’s ‘Slut Me Out’ remix music video.
Matt Ox: It's all about going 'Fast' and living life to the fullest
It’s more than just music videos for Matt Ox these days with his new OXygen project lined up to drop April 20 - but before the album arrives, it’s all eyes on the new ‘Fast’ music video.
Nym Lo: The New York rap heavyweight secures Statik Selektah and Rome Streetz for 'Crystal Controls'
Could it be a touch of ‘Yellowstone’ fever or even ‘The Last of Us’ for Nym Lo and his new ‘Crystal Controls’ music video? Whatever the true motivation, the hip-hop artist comes through clutch for Good Friday with his newest visual and is joined alongside his crew including producer Statik Selektah and Rome Streetz.
Millyz: It's all types of truth-speaking in the new 'Dark Shades' music video
There’s no censoring or capping when it comes to hip-hop artist Millyz. The rap artist goes the solo route to deliver the visual treatment to his new ‘Dark Shades’ anthem.
NxxxxxS: The 'Every Day Further From You Is A Better Day' video hits the spot
Just when you needed a splash of randomness meets awesomeness, hip-hop artist NxxxxxS comes through in the clutch with the new ‘Every Day Further From You Is A Better Day’ music video and single. For an anthem this big, there’s no way you could go without the visual treatment.
Fridayy: It's all types of dark and melodic vibes when he's 'Calling 4 You'
There’s something extra special when it comes to Fridayy - the singer, not the day. And when you tap into his signature sound and voice? It’s done-done. You’re hooked and the same is true visually speaking. The new ‘Calling 4 You (Freestyle)’ music video doesn’t hold back.
Asake: The energy is non-stop at '2:30' and cinematic as ever
If you’re watching Asake’s ‘2:30’ music video and can’t feel the urge to move around? You might want to get your pulse checked - immediately. For everyone else - it’s a complete vibe coming from the hip-hop artist adding a visual to his newly released single.
Shenseea: The must-see 'Locked Up' freestyle would make Styles P and Akon proud
It’s all eyes on Shenseea these days. She can switch her flow up and it’s clear she’s extra nice-nice with the wordplay proving it with the new ‘Locked Up’ freestyle.
Consequence: The rap veteran reminds us he has a classic album on deck
When is the last time you remember Consequence feeling and looking this good? It’s looking way bigger than just having some G.O.O.D. music on deck. The hip-hop veteran shares more previews of himself previewing what’s on deck with his new studio effort.
Jnr Choi: It's all flashy flexing because it's just 'Like Dat'
Is there any city better and brighter than New York? Whether it’s a spring and summer flex or fall and winter pull-through, it’s all about the Big Apple’s sights and sounds so it’s no wonder Jnr Choi is really feeling at the top of his game with the new ‘Like Dat’ music video.
It Is What It Is: Here's the full Cam'ron and Ma$e episode 6
Honestly? After you get through the first few minutes of being in shock about Cam’ron and Ma$e being besties all over again and realize they really are serious about the sports talk? ‘It Is What It Is’ is an absolute must-watch for both hip-hop and sports heads.
Dame Dash: It's all about CEO talk and meaning for Damon these days
In all fairness? Damon Dash has stressed the thought of being a boss for years - not just as of late. But seeing him continue to break down the power and meaning of being a CEO? Insanely inspiring, of course.
It Is What It Is: Cam'ron and Ma$e are back in action in the episode six sneak peek
New York rapper Cam’ron and Ma$e are really back-back in their friendship goals. While Killa Cam has remained GQ’d up with his fits, it’s clear he’s feeling his Diplomats flexing even bringing back the du-rag look.
Taleban Dooda: Warner Records' own drops the new 'Major Pain'
There’s no Damon Wayans here, just Taleban Dooda coming through with the hard-hitting new ‘Major Pain’ anthem. So of course on a New Music Friday, it’s bigger than just audio flexing - a music video is vital.
Slimeroni: The Memphis hard-hitter has 'Trust Issues' and I love it
Honestly? I really do try not to editorialize too much when it comes to the headlines - well, maybe that’s cap - but all in all, hearing what Slimeroni is doing with her ‘Trust Issues’ song? It’s clear - more than just a must-hear, I’m really messing with it on the workout grind.