It Is What It Is: Season 2 is officially launched and the trio are back better than ever
Just when you thought it was safe to kick back, the hard-hitting trio of Cam’ron, Treasure ‘Stat Baby’ Wilson and Ma$e are back at it with the much-needed second season of ‘It Is What It Is.’
SXMPRA: The new 'Army of Dead' visualizer is as spooky as you'd hope
Need some - or a lot - of SXMPRA in your life right about now? Say less. The hip-hop artist comes through with help courtesy of HAARPER for their new ‘Army of Dead’ visualizer. The song goes hard but adding a spooky visual, too? Tough.
Hopout Shawn: YTB Fatt comes through on the assist for the 'Pose' music video
Need an energy boost? Forget the kombucha and just rely on what Hopout Shawn is serving up these days courtesy of his new ‘Pose’ single. More than just a fire song, Shawn delivers a hard-hitting music video with help from YTB Fatt.
YNP Maine: It's a late night flex with the new 'Aventador' music video
Rap artist YNP Maine is hungry-hungry but it’s for way more than a meal. The hip-hop musician comes through with the new ‘Aventador’ single but it’s bigger than an audio flex as the music video paints a vivid picture to how he’s glowing up these days.
Jeon Somi: I 100 percent can't stop watching the 'Gold Gold Gold' music video
Blown. Away. Holy smokes - it takes a lot to make me lose my mind - just being honest - and this new Jeon Somi new ‘Gold Gold Gold’ music video? Tough.
Timbaland: Nelly Furtado and Justin Timberlake reunite for 'Keep Going Up'
Feel the need to move around? Gotta get dancing? Look no further than the trio of Timbaland, Nelly Furtado and Justin Timberlake putting in ample work, work, work on their newest tune - ‘Keep Going Up.’
Real Bad Man: BLU comes through with the thought-provoking 'Bad News' music video
The hard-hitting cinematic flex, Real Bad Man and BLU? You better believe it. The duo combine their rap game super powers for a super visual ‘Bad News’ music video.
That Mexican OT: The '15 Missed Calls' music video is as fire as you'd hope
The glow up isn’t slowing down for rap artist That Mexican OT these days. So of course he’s keeping the cameras rolling with his new ‘15 Missed Calls’ anthem.
Bermuda Yae: The hard-hitting 'Big 4' music video puts you in a trippy zone
The production is always fire when Pi’erre Bourne but adding a visual flex to Bermuda Yae’s new ‘Big 4’ anthem? It’s all types of hard-hitting and must-see.
Kash Doll: The Detroit rap heavyweight goes 'Ridin'' in her newest music video
Detroit rapper Kash Doll is going the cinematic route these days. The hip-hop artist and Hollywood star delivers her ‘Ridin’’ music video for everyone’s viewing pleasure.
Jorja Smith: The emotions come pouring out in the 'Falling or flying' music video
The London crooner Jorja Smith knows how to ignite feelings and proves it with her new ‘Falling or flying’ music video.
Jack Harlow: There's a certain beauty in the 'Denver' music video you just have to witness
The glow up isn’t slowing down for hip-hop star Jack Harlow. The hip-hop superstar isn’t slowing down anytime soon and his ‘Denver’ music video goes super strong.
Action Bronson: It's all types of delicious cuisine from the Los Angeles scene
The best part about getting in shape? Watching other people throw down on the food you know you have to fall back on - so rap heavyweight Action Bronson putting his ‘Fuck, That’s Delicious’ brand on the large scale and touring the country for some hidden food gems? Priceless.
DJ Premier: Rome Streetz and Westside Gunn deliver fashion flexes in 'Runway' music video
Whenever DJ Premier comes through, the song is an instant anthem. But adding a music video flex to the mix? Tough. Preemo comes through with New York’s Westside Gunn and Rome Streetz for their hard-hitting ‘Runway’ music video.
Jordan Ward: The 'ZOOMIES' music video is nostalgic vintage vibes with a modern twist
Who wants to stay cooped up all summer, right? Turns out Midwest rap artist Jordan Ward is embracing his travels and capturing all of the moments - even if it’s not with the 4K Ultra HD cameras - at all. And what better way to embrace his quirky, unique and super signature sound than with this new ‘ZOOMIES’ music video?
Khemist: It's paradise and purgatory in the new 'Mexico' music video
Heaven and hell. Paradise and purgatory. It’s all a matter of painting vivid images through both spoken word and visual messaging coming courtesy of hip-hop artist Khemist’s new ‘Mexico’ music video.
Bas: J. Cole's Dreamville standout finds his happy face in 'Ho Chi Minh' music video
There’s no slowing down Bas these days. Fresh from putting out ample summer audio flames, he’s going stronger with the new ‘Ho Chi Minh’ single and music video.
Kenny Muney: The new 'Uhn Uhn' music video is all about private airport flexing
Forget red carpets and studio settings. Rap artist Kenny Muney is taking his talent to a local private airport near you and speaking big facts as seen in his new ‘Uhn Uhn’ music video.
Torae: The explanation behind 'The Return' is as fire as you would hope with Marco Polo, too
Marco Polo. Torae. ‘The Return.’ What more could you want? How about a full-fledged detailing of how their fire anthem came together? Say less.
Tyga: The new YG-featured 'Party Time' music video is exactly what you think it is - insanely fun
Want to lose your mind? Look no further than what Tyga and YG are serving up these days with their frequent anthems. Their latest audio gem? The new ‘Party Time’ single is too big just to be a hot song. The duo busted out the cameras for a mind-blowing and jaw-dropping music video.