Kyle Richh & Jenn Carter: The 'Strangers' music video is the reality of cuffing season
Love the hard-hitting bars you’re used to getting from Kyle Richh and Jenn Carter? It’s cuffing season but there’s real heartbreak going down these days too. So what better way to get in the mood than seeing the new ‘Strangers’ music video?
Doe Boy & Benny the Butcher: The rap duo come through shining in the 'Bad Day' music video
Want a signature spin on rap icon Ice Cube’s ‘Good Day’ classic? Look no further than what Doe Boy and Benny the Butcher are serving up with their ‘Bad Day’ music video.
CZARFACE: The 'Czarchimedes' Death Ray' music video is a comic book head's dream come true
Really love comics? Look no further than what CZARFACE is doing for The Culture. A full-fledged comic strip for the ‘Czarchimedes’ Death Ray’ goes super hard.
Power 106 FM: ScarLip delivers a hard-hitting freestyle you have to see to believe
Need to feel the energy? Just look at what Justin Credible serves up for The Culture with hard-hitting ScarLip and her ‘Lemon Pepper Freestyle’ and it goes dumb.
Fridayy: The 'Lost My Way' Vevo DSCVR Artists To Watch performance is all types of energy
Recorded songs are cool but there’s something even more special when it comes to live performances. Seeing hip-hop crooner Fridayy taking the spotlight and glowing up with a new Vevo DSCVR Artists To Watch performance for his ‘Lost My Way’ anthem? Must-see.
YoungBoy Never Broke Again: The emotions come out strong in the 'Wolf Cry' music video
Needed another reason the weather is more than just brick these days? Look at how rap star YoungBoy Never Broke Again is glowing up with his new ‘Wolf Cry’ surrounded by snow, winter temps and wolves?
It Is What It Is: Cam'ron, Stat Baby and Ma$e talk NBA, Klay Thompson and rumors
Love fire content? Turns out there’s no slowing down the ‘It Is What It Is’ content. The daily flexing? Super impressive.
MudBaby Ru & Rob49: It's big glowing and baddies galore in the '6.2 Music' music video
Sometimes you can’t just settle for a fire song. Fortunately, rap duo MudBaby Ru and Rob49 team up for their new ‘6.2 Music’ music video.
Benny the Butcher & Stove God Cooks: It's steady serving in the 'One Foot' music video
While some might shiver around this time of year, you know someone like Upstate New York rapper Benny the Butcher isn’t feeling nippy in these temps. The case remains the same courtesy of the ‘One Foot’ music video.
BossMan Dlow: The 'Biggest' remix is loaded with fire power
It’s nearly weekend goals and what better way to get into your zone than seeing BossMan Dlow turning up around gang-gang? It’s all types of hard vibes in the new ‘Biggest’ music video.
Dave East & Cruch Calhoun: It's a late night big flex in the 'On Sight' music video
Love fire visuals? How about seeing Harlem rap heavyweight Dave East teaming up with Cruch Calhoun for their ‘On Sight’ music video? Tough.
Sampha: The 'Can't Go Back' music video completely sets the mood
You really can’t find any flaws when it comes to what music crooner Sampha delivers for The Culture. I have remained a fan for a minute and seeing the visual treatment for the ‘Can’t Go Back’ anthem? Insanely fire.
Blu & Nottz: The 'Baba (Father)' visualizer completely gets you in the mood
Blu. Nottz. Such fire. Just put together a dope ‘Baba (Father)’ music video and you’re good to go.
French Montana & Lil Baby: It's all types of cinematic glowing in the 'Okay' music video
When it comes to fire music? Just look and listen to what French Montana and Lil Baby are serving up. Their latest contribution to The Culture? How about a fire ‘Okay’ music video?
Fredo Bang: The all-black glow up from the cemetery is a flex in the 'Act Like You Can't Think' music video
Need more Fredo Bang in your life? Just kick back and watch him turning up from the eerie setting of a cemetery and glowing up with a hard-hitting ‘Act Like You Can’t Think’ music video.
Tee Grizzley: It's to the streets in the 'Floaters' music video
Detroit is glowing up more than ever these days. From the Lions looking like solid playoff contenders to what BabyTron is serving up along with hip-hop heavyweight Tee Grizzley? It’s way bigger than 8 Mile Road. So seeing this new ‘Floaters’ music video? Mind-blowing.
Hopout Shawn: The energy level is through the roof in the 'LA Fitness' music video
Rap game’s biggest rookie? You better believe Hopout Shawn is coming through blazing and delivering hard-hitting anthems for the masses. So it’s no surprise the ‘LA Fitness’ music video goes just as hard as those cringe oversized bodybuilders staying way too long on the deadlifts.
Coi Leray: The 'Wasted' live performance is all types of breathtaking
Need some hard truths delivered to you in a heartbreaking way? Look no further than what hip-hop artist and Attack The Culture’s Photo of the Day star Coi Leray is doing courtesy of the ‘Wasted’ live performance.
OT The Real & Amir Ali: It's a sunny beach setting in the 'Whole Shabang' music video
It’s three the hard way these days. So it’s no surprise hip-hop artist OT The Real, Amir Ali and araabMUZIK are doing much more than dropping fire in the form of their ‘Whole Shabang’ visual gem.
Wiz Khalifa: It's turn up vibes from start to finish in the 'Heavy Hitters' music video
It’s more than selfies and fire singles for Wiz Khalifa these days. The Taylor Gang boss comes through with the cinematic rollout to his ‘Heavy Hitters’ anthem.