Dina Ayada: It's the fashion flexing for me in the hard-hitting 'What U Want?' music video
It’s no secret, I can’t get enough of the glow up from hip-hop diva Dina Ayada and her head-on approach to both music-making and video dropping? I’m here for it. So it’s only right the ‘What U Want?’ music video lives up to those high expectations.
21 Savage & Brent Faiyaz: The 'should've wore a bonnet' music video completely lives up to the hype
Is there any slowing down what both 21 Savage and Brent Faiyaz are cooking up these days? From putting out hard-hitting anthems to cinematic visuals, it’s only right the pair deliver a much-needed ‘should’ve wore a bonnet’ music video fresh from the american dream album.
Sada Baby: A much-needed 'November 35th' music video has finally arrived
From the Gears of War, Grand Theft Auto and Halo references to just the cinematic glowing happening here, it’s all types of hard-hitting cinematic appeal from rap artist Sada Baby and the ‘November 35th’ music video. It took a few months but the visual drops with perfect timing.
Buddy: It's chill and focused vibes going strong in the 'Like This' Vevo ctrl live session
Easily one of my favorite anthems of the year? Say less. The hip-hop hitmaker Buddy comes through with the coolest and most chill grind-inspired ‘Like This’ tune you’ve heard in a minute - maybe even a New York minute.
Jovee Benjaminz: The 'Is She' music video makes you re-think cuffing season
Upset about not having a bae riding shotgun for you? Just leave it up to hip-hop artist Jovee Benjaminz reminding you courtesy of the ‘Is She’ music video about the highs and lows of cuffing season.
5much: It's turn up vibes in Lincoln Byeoh's directed 'Black Ops' music video
Sometimes you have to wait until the late night to get things fired up and it’s the case for hip-hop artist 5much and the new Lincoln Byeoh-directed ‘Black Ops’ music video. Forget Call of Duty, it’s a whole new meaning to big things courtesy of this fire visual.
Jay5ive & Jay Hound: It's a hard-hitting cinematic flex in 1Ryan's directed 'Banned From Boston' music video
Need an anthem to make you move around? How about a visual to capture your attention at the same time? Leave it up to hip-hop pair Jay5ive and Jay Hound teaming up and getting the direction from 1Ryan? Say less. It’s all about the new ‘Banned From Boston’ video flex.
Philthy Rich: The 'Written In Stone' music video doesn't hold back at all
There’s just some rap artists you have to take for their word. When it comes to hip-hop heavyweight Philthy Rich, you just buy everything he’s saying to the masses and it’s more than true courtesy of the ‘Written In Stone’ music video.
mgk & Trippie Redd: The Ohio duo are back-back with a
Need to rock out? Look no further than what hip-hop rockers mgk and Trippie Redd are serving up with their ‘beauty’ anthem. The song goes hard and it’s a no-brainer for the music video flex.
Luhh Dyl: The 'Carlee Russell & Rolling Stone' music video gets you into the zone
Sometimes you just need some endless flexing. Fortunately, rap artist Luhh Dyl is the type to serve up audio and visual flames to the masses courtesy of anthems like ‘Carlee Russell’ and ‘Rolling Stone’ in a full back to back music video.
C Stunna & Skrilla: The all-black everything flex is glowing in the 'Curtis Jackson' music video
Low-key? I can’t tell what’s more fire - the production or the hard-hitting cinematic appeal of the ‘Curtis Jackson’ music video. C Stunna and Skrilla team up for their must-see new visual flex.
Fox BD & YTB Fatt: The 'Pro Mag' music video is a deep look into the non-stop night life grind
Most people catch zzz’s when it gets dark outside but leave it up to hip-hop artists Fox BD and YTB Fatt for staying in the zone and turning up into the early morning. The ‘Pro Mag’ music video is much more than flashy, it’s all types of big facts.
Maxo Kream & That Mexican OT: The Texas vibes are strong in the 'Talkin In Screw' music video
New York and New Jersey strong around these parts but you can’t deny how much Texas is influencing the game - heck, I’m even drinking Austin’s Rambler sparkling mineral waters more than soda these days, go figure, right? Well, it’s only right, right, to geek out over Maxo Kream and That Mexican OT turning up with their ‘Talkin In Screw’ anthem.
Shenseea: It's a paradise setting in the 'Die For You' music video
Need your jaw to drop? Look no further than the stunning Shenseea setting the tone courtesy of her hard-hitting ‘Die For You’ music video.
Sada Baby: The signature flow returns and gets the cameras rolling in the 'Vernors' music video
Need a Sada Baby re-up? Look no further than what the hip-hop star is serving up these days courtesy of the hard-hitting ‘Vernors’ music video.
Jace!: The rap crooner gives you Quentin Tarantino feels in the 'Spacebound' music video
There’s no denying how much fire hip-hop crooner Jace! brings to The Culture so it’s really no surprise his new ‘Spacebound’ music video goes hard from start to finish with some bloody twists - literally.
KARRAHBOOO: The 'RIP FOLLIES' music video slaps from all angles
Need a new favorite rap slinger? Look no further than what hip-hop artist KARRAHBOOO is serving up for The Culture especially courtesy of the new ‘RIP FOLLIES’ music video.
Travis Scott & Playboi Carti: It took forever but the 'FE!N' music video is 100 percent worth it
It might take months and months and months - did I already mention months - to get a fire music video from Travis Scott but when he drops? Yup. Earth. Shakes. Always. So the ‘FE!N’ music video completely lives up to your expectations.
Jay Fizzle: The signature rap heavyweight keeps the camera filming in a '3 For 1' music video
Why shoot one music video when you can get all three done in on outing? Turns out rap artist Jay Fizzle is on his steady rap grind and showing out courtesy of the hard-hitting ‘3 For 1’ music video.
Concrete Boys: The crew's back-back with a 'My Life' music video teasing the full-fledged album
No one really likes teasing unless you know something big is going to come out of it, right? Turns out the Concrete Boys are building more than excitement with an It’s Us Vol 1. album slated to arrive in the coming days and an all-out ‘My Life’ music video.