Kendrick Lamar: Here's a full-fledged look at K. Dot's Juneteenth performance
Need more Kendrick Lamar in your life? The West Coast rap star is letting his publicized feud with Drake continue to feed The Culture entertainment and proves it performing ‘Euphoria’ at his Juneteenth concert.
Jim Jones, Taylor Ricard & Dilla illa: The Harlem vibes are alive in the 'Too Turnt' music video
You have to give it up to Dipset’s Jim Jones. He stays on the steady grind from daily workouts to seemingly hourly music flexes. So it’s no surprise he’s on the turn up grind with the ‘Too Turnt’ music video.
Moneybagg Yo: The 'Rich Viking' music video is a start to finish gas station flex
Who says your local gas station can’t make the perfect setting for a massive flex, right Moneybagg Yo? Turns out the new ‘Rich Viking’ music video has all eyes on the Memphis rap star turning up at his local fill-up spot.
UFO Fev: The Fredro Starr-produced 'Batumi' music video is gritty New York City vibes
Need some New York City vibes in your life right about now? Look no further than how hip-hop artist UFO Fev is turning up right now and delivering the vibes with the ‘Batumi’ music video.
Jacquees: The 'Act II' and 'Ciao' (QueMix) remix videos are pure R&B perfection
There’s just something about the signature touch crooner Jacquees delivers to his anthems you can’t deny. So seeing him glowing up with the ‘Act II’ and ‘Ciao’ revamps? I’m here for them.
9lives: It's a dark and scary glow in the 'NUK3' music video
Forget waiting until October for the Halloween vibes to glow up. It’s all eyes on rap crew 9lives, Luci4 and LAZER DIM 700 in their hard-hitting ‘NUK3’ music video.
Hit-Boy & Don Cannon: The 'SPILL' music video has the West Coast producer in his cinematic bag
Who says rap hitmaker Hit-Boy doesn’t deliver bars? It’s more than just putting out fire production and he proves it alongside Don Cannon with their ‘SPILL’ music video.
Shordie Shordie: The vibes are more than alive in the 'OUTSIDE' music video
With summertime vibes going stronger than ever this week, it’s only right to embrace the bikini goals and shorts season being on display courtesy of hip-hop crooner Shordie Shordie’s new ‘OUTSIDE’ anthem.
Joyner Lucas: It's daddy duties on display in the 'Three Little Pigs' music video
Storytelling goals much? It’s all about creativity and signature cinematic fun for Joyner Lucas with the new ‘Three Little Pigs’ music video.
Smino: The 'Polynesian' music video is pure creativity and genius in a fast food setting
Now ‘this’ is why I love Attack The Culture. In one breath you’re watching one of Moneybagg Yo’s latest music videos and in the same breath you’re getting blown away by visuals courtesy of Icewear Vezzo and Smino. Notably? How about the ‘Polynesian’ music video? My goodness.
Icewear Vezzo & Baby Money: The nostalgic 50 Cent and Game vibes go hard in the 'Underdogs' music video
It’s one thing to have a hard anthem like ‘Underdogs (Hate It Or Love It)’ but when you can go the extra mile and deliver a fire music video, too? Super tough. It’s all eyes on Icewear Vezzo and Baby Money with summer ‘this’ close to going down.
Byron Messia: Lil Baby and Rvssian pull through to show off their 'Choppa' in new music video
It’s way more Grand Theft Auto vibes than peace and quiet in the new ‘Choppa’ music video for Byron Messia, Lil Baby and Rvssian and I’m 100 percent here for it. The visual goes hard and slaps from start to finish.
BossMan Dlow: It's a non-stop highlight reel in the 'SportsCenter' music video
Who says rap heavyweight BossMan Dlow doesn’t have time outside of the recording studio to ball out a little - or lot? Turns out he’s in his cinematic bag and proving it courtesy of the new ‘SportsCenter’ music video.
French Montana & Skilla Baby: The energy level is wavy in the 'Skyami' music video
New York rap heavyweight French Montana stays delivering when the songs drop but getting the visual flexing going strong too? Say less. It’s all eyes on the hip-hop hitmaker alongside Skilla Baby for their ‘Skyami’ music video.
Don Trip: The live performances keep going strong with the 'Under Water' set
Is there any song rap heavyweight Don Trip isn’t performing live? I’m 100 percent here for these performances and when you have solid anthems like ‘Under Water’ how could you not geek out?
SoFaygo: The 'Life So Crazy' music video is a complete turn up
If there’s one thing I have come to learn about hip-hop crooner SoFaygo? It’s the fact the vibes are always alive and hard-hitting whenever a new visual drops especially the must-see ‘Life So Crazy’ cinematic gem.
Moneybagg Yo: The turn up vibes are non-stop in the 'Play Da Fool' music video
Want to turn up? Look no further than seeing Memphis rap heavyweight Moneybagg Yo going crazy and wild - as expected - with the ‘Play Da Fool’ music video. Fresh from putting out the single to the masses, Yo comes through with his hard-hitting visual.
Yung Bleu: The hit-making crooner embraces his Southern roots in the 'Savannah' music video
It’s all about Southern hospitality these days for crooner Yung Bleu. The popular singer delivers with the music on a regular basis but his ‘Savannah’ music video goes the extra mile.
Big Hit, Hit-Boy & The Alchemist:
Can’t get enough of what the trio of Big Hit, Hit-Boy and The Alchemist are serving up? Say less. It’s all eyes on what the threesome are serving up for The Culture in 2024 with hard-hitting songs and videos to accompany them like ‘Temperature Check.’
Tyga: The West Coast rap heavyweight comes through with a vixen-filled 'Hello B*tch' music video
Need more vixen in your life? Look no further than what rap heavyweight Tyga is showing out with courtesy of the ‘Hello B*tch’ music video.