42 Dugg & Sexyy Red: The duo heat up your summer with their mind-blowing 'N.P.O.' music video
With a full-fledged 4eva Us Neva Them studio album on deck, it’s only right to geek out over what 42 Dugg is serving up for The Culture courtesy of a hard-hitting ‘N.P.O.’ anthem. But way more than a song, add Sexyy Red with video directing courtesy of Young Chang? It’s must-see.
Lucy & Surf Gang: The 'Jack & The Beanstalk' music video is vintage filming goals
Who says you need 4K music videos to get attention and impress in 2024? Turns out the Lucy and Surf Gang ‘Jack & The Beanstalk’ visual goes hard with some 80’s-looking vibes.
Jay Hound & SweepersENT: The baddies are out for the summertime flexing in the 'Mysterio' music video
The summer’s hot and rap artist Jay Hound is matching the heat with his own audio fire. So it’s no surprise there’s a hard-hitting ‘Mysterio’ music video ready for your viewing.
Bermuda Yae: The 'Is u OK' music video is a direct message to the opps
Want to turn up as your week keeps coming together? Look no further than how hip-hop artist Bermuda Yae is showing out these days with the new ‘Is u Ok’ music video.
Jr. Boss & DGE Jaco: The energy goes hard from start to finish in the 'Crushed Ice' music video
It’s a late night flex for hip-hop artist Jr. Boss and DGE Jaco these days. So it’s cameras rolling and big glowing going down for the duo in their ‘Crushed Ice’ music video.
Key Glock: The 'Big Big Money' music video is for all the giants around the world
Rap star Key Glock is always on his steady work grind and the ‘Big Big Money’ music video shows him doing much more than just glowing up. It’s all eyes on his huge stature in the visual.
Draft Day: The 'BUCUM' musi video is the type of chill to set your summer right-right
Blame it on the jazz and the late night glowing for Draft Day. The new ‘BUCUM’ music video hits hard and perfectly matches up with the smooth audio anthem.
Yungeen Ace: It's way past your curfew in the 'Do It' music video
The confidence keeps growing for rap artist Yungeen Ace in 2024. So it’s no surprise he’s coming through slapping with a visual anthem like the ‘Do It’ music video.
Cory Gunz: The rap veteran comes through with a much-needed 'Naysay' music video
Nearly a year after dropping this hard-hitting tune to the masses, rap artist Cory Gunz coming through with the ‘Naysay’ music video? Super tough.
Nemzzz: It's a signature flex going down in the 'WYA' music video
Is there any slowing down what hip-hop artist Nemzzz is serving up these days? The hard-hitting ‘WYA’ anthem goes hard but getting a full-fledged music video, too? Super tough.
Mustard & Travis Scott: It's a signature flex and turn up in the 'Parking Lot' music video
You already know hitmaker Mustard is in his music-making bag but getting a visual alongside Travis Scott like the ‘Parking Lot’ cinematic must-see? Super tough.
Millyz: The 'Chosen' music video is a full-fledged passport-needed adventure
There’s no keeping it local when it comes to hip-hop artist Millyz. Instead, a passport is vital for the exploration he’s doing these days especially in visuals like the ‘Chosen’ music video.
Kendrick Lamar: Here's a full-fledged look at K. Dot's Juneteenth performance
Need more Kendrick Lamar in your life? The West Coast rap star is letting his publicized feud with Drake continue to feed The Culture entertainment and proves it performing ‘Euphoria’ at his Juneteenth concert.
Jim Jones, Taylor Ricard & Dilla illa: The Harlem vibes are alive in the 'Too Turnt' music video
You have to give it up to Dipset’s Jim Jones. He stays on the steady grind from daily workouts to seemingly hourly music flexes. So it’s no surprise he’s on the turn up grind with the ‘Too Turnt’ music video.
Moneybagg Yo: The 'Rich Viking' music video is a start to finish gas station flex
Who says your local gas station can’t make the perfect setting for a massive flex, right Moneybagg Yo? Turns out the new ‘Rich Viking’ music video has all eyes on the Memphis rap star turning up at his local fill-up spot.
UFO Fev: The Fredro Starr-produced 'Batumi' music video is gritty New York City vibes
Need some New York City vibes in your life right about now? Look no further than how hip-hop artist UFO Fev is turning up right now and delivering the vibes with the ‘Batumi’ music video.
Jacquees: The 'Act II' and 'Ciao' (QueMix) remix videos are pure R&B perfection
There’s just something about the signature touch crooner Jacquees delivers to his anthems you can’t deny. So seeing him glowing up with the ‘Act II’ and ‘Ciao’ revamps? I’m here for them.
9lives: It's a dark and scary glow in the 'NUK3' music video
Forget waiting until October for the Halloween vibes to glow up. It’s all eyes on rap crew 9lives, Luci4 and LAZER DIM 700 in their hard-hitting ‘NUK3’ music video.
Hit-Boy & Don Cannon: The 'SPILL' music video has the West Coast producer in his cinematic bag
Who says rap hitmaker Hit-Boy doesn’t deliver bars? It’s more than just putting out fire production and he proves it alongside Don Cannon with their ‘SPILL’ music video.
Shordie Shordie: The vibes are more than alive in the 'OUTSIDE' music video
With summertime vibes going stronger than ever this week, it’s only right to embrace the bikini goals and shorts season being on display courtesy of hip-hop crooner Shordie Shordie’s new ‘OUTSIDE’ anthem.