Scott King: It's lyrical flexing and luxury whip rhyming in the 'Churchill Downs' freestyle video
It’s safe to say the ‘Churchill Downs’ instrumental might be one of the best in the recent years. So it’s no surprise hip-hop artist Scott King is down to contribute to the freestyle Culture with his own twist in a hard-hitting visual.
Wizkid & Brent Faiyaz: The 'Piece of My Heart' music video is pure heartwarming and honest truths
Heartwarming and honest? You better believe it. My favorite crooner Brent Faiyaz pulling through for Wizkid? I can’t get enough especially with the ‘Piece of My Heart’ music video.
Cochise: The 'Google Me' music video is an outdoors turn up statement
Do you love the great outdoors? It’s all eyes on rap star Cochise showing out from outside a wood cabin and the great forest settings.
Ari Lennox: The confidence and storytelling go hard in the 'Smoke' music video
Is there a stronger and more confident voice in The Culture these days than Ari Lennox? She always delivers and her ‘Smoke’ music video? My goodness.
M.anifest, The Cavemen & Flea: The 'PUFF PUFF' music video is chill vibes from start to finish
Sometimes you just need to turn up and keeping things burning, so nothing more fire - literally - than the ‘PUFF PUFF’ music video coming courtesy of M.anifest, The Cavemen and music legend Flea.
PaperRoute Woo: The 'UHUH UHUH' music video turns a mugshot nightmare into the ultimate flex
What, PaperRoute Woo worry? Definitely not. So it’s all types of turning up from a jail setting for the rap star - or maybe things aren’t what they seem?
Blu & Exile: The vintage rap vibes are on full display in the 'Ominous world' music video
Love vintage rap flexes with a 2024 twist? Look no further than both hearing and seeing what rap artist Blu and Exile are serving up with their ‘Ominous world’ music video. My goodness.
DaBaby: The North Carolina rap superstar proves his 'On The Radar' freestyle is signature
North Carolina rap superstar DaBaby still going hard in 2024? You better believe it. It’s pure freestyle goals on display and it’s on full display courtesy of an ‘On The Radar’ appearance.
Stalk Ashley: It's a pink takeover in the 'Like Cardi' music video
Flashback vibes to ‘Shawty’ with this anthem but it’s 2024 and the flexing is going extra hard for rap crooner Stalk Ashley in the ‘Like Cardi’ music video.
Big Sean & Gunna: The cameras go into overtime with the 'It Is What It Is' music video
The cinematic flexing is pure fire whenever rap star Big Sean steps in front of the camera. So it’s all eyes on Sean Don alongside rap crooner Gunna for their ‘It Is What It Is’ music video.
Alien: The hard-hitting 20th Century Studios 'Romulus' sci-fi thriller is endless awesomeness
Forget compelling storylines and heartfelt moments - when you’re dealing with the Alien franchise, it’s clear you want to see some wild craziness and Romulus delivers from start to finish. So what better way to geek out over the summer blockbuster flick? How about its massive Digital HD arrival today?
BigXthaPlug: It's all about reflection in the 'Change Me' music video
Sometimes it’s really deeper than rap and it’s the case for hip-hop star BigXthaPlug in the ‘Change Me’ music video. With the new Take Care album streaming everywhere, it’s all about enjoying the cinematic goals.
Latto: It's heart pounding and jaw-dropping in the 'Brokey' music video
It’s tough to admit Latto is one of the baddest - er - baddies in the game but she really is. Even more wild? How raps go as far as her glowing, too.
Larry June: David Camarena sets the tone for more fire in the 'Three Piece' music video
When it comes to chill anthems and vibes, who does it better than Larry June? The rap crooner comes through with help courtesy of director David Camarena for their ‘Three Piece’ music video.
DeJ Loaf: There's no slowing down the rap grinder in her 'GOOD A$$ DAY' music video
New tunes coming from DeJ Loaf these days? Say less. It’s a celebration with her End of Summer album streaming everywhere and standout anthems like ‘GOOD A$$ DAY’ getting the cinematic treatment.
4Batz: The 'roll da dice' concept in the 20 women vs 1 rapper video is priceless
I’m all about creativity so seeing crooner 4Batz flipping his and Lil Baby’s ‘roll da dice’ anthem into a super fun and random ‘20 Women Vs 1 Rapper’ video concept? Genius.
Russ: The cinematic flex is fully activated with the 'I Love You Boy' music video
You know the music video is going to hit different when the run time goes well beyond five minutes, right? Turns out New Jersey native Russ is in his cinematic bag and proving it with the ‘I Love You Boy’ music video.
Leon Thomas: Your karaoke skills are lined up with the 'Answer Your Phone' lyric video
One thing you have to low-key get tight about when it comes to crooner Leon Thomas? How fire but short his anthems are. So with another gem like ‘Answer Your Phone’ demanding attention, it’s only right to wish the tune went well beyond the two-minute mark.
SadBoi & Cash Cobain: My big crush completely delivers with her 'jane baby' music video
Late night flexing from my super crush SadBoi? I’m 100 percent here for it and the ‘jane baby’ music video doesn’t hold back - at all.
DaBoii: It's uncensored and raw love in the 'Baby' music video
R&B mixed with hard bars? It’s all coming courtesy of hip-hop artist DaBoii and the newly released ‘Baby’ music video. My goodness - pure fire.