Bay Swag: I am 100 percent repeat mode’ing ‘Dealership’
One of my favorite rap artists? Bay Swag always delivers and his ‘Dealership’ anthem is repeat goals to the fullest.
Bay Swag completely dumbs out with my new fave ‘Dealership’ anthem
The song is pure flames and whether it’s on the Attack The Culture Top 50 homepage playlist or on my personal Workout Grind playlist - it’s getting a full hour of repeats right now. Dumb out.
Queens native trailblazing hip-hop artist Bay Swag returns with a new single “Dealership” setting the ultimate tone for 2026. On the heels of a banner 2025 that saw him release his debut album Damaged Thoughts, drop his EP Swiggity, and take on his first-ever headlining East Coast tour, the blossoming star returns with revitalized energy and intentional focus.
A follow-up to Swiggity, “Dealership” showcases the versatility that has made him a standout in New York’s hip-hop scene. Driven by heavy bass and bright brass production, the track pairs charismatic lyricism with the nonchalant confidence fans have come to expect from the young star. Drawing inspiration from both trap and drill, Bay continues to sharpen a sound that feels equally at home in the streets and on the dance floor. A teaser featuring street car racer Not License offered fans an early glimpse at the single’s energy and built anticipation ahead of release.
Continuing to make waves across music, fashion, and internet culture, Bay Swag most recently earned recognition as one of VEVO’s DSCVR Artists to Watch 2026. Following the success of Damaged Thoughts, Bay has claimed his ever-expanding footprint in the industry with features in Rolling Stone, TMRW Magazine, Queens’ Get The Paper and more, where he opened up about his journey, creative evolution, and the experiences shaping his artistry. He then closed out his debut headlining tour at New York’s iconic Gramercy Theatre with a star-studded performance that showcased the next generation of NYC hip-hop with A Boogie Wit Da Hoodie, Cash Cobain, 41, NTG, Don Q, Wolface Joey, and more. With a Damaged Thoughts documentary slated for release later this year and new music in the works, Bay Swag enters 2026 not just building on momentum, but expanding his story and sharpening the vision for his most ambitious chapter yet.
ABOUT BAY SWAG:
Growing up in the hustle and bustle of Queens always kept Bay Swag ahead of his time. Raised around older family members and friends, Bay’s early exposure to the callousness of life prepared him to navigate the trials and tribulations that come with the Big Apple borough. Bay’s world was turned upside down as a teenager after losing the guidance of his best friend, his father, whom he calls the ultimate “gift and a curse.” The first studio session without his dad’s support led to the creation of his breakout hit “Rumors,” which gave Bay a buzz around Queens. He struck gold twice within a year, vulnerably opening up about the impact of his father’s incarceration on the melodic “Saucin’.” The world’s collective pause during the COVID-19 pandemic proved to be a seminal moment for Bay Swag as he met fellow New York rappers Cash Cobain and Chow Lee, and the trio would go on to usher in a titillating rap sub-genre with sexy drill. Bay reunited with Cash Cobain for a party-fueled studio session in late 2023, which broke down regional barriers and took the sexy drill movement global with the creation of “Fisherrr.” Before the dreamy track arrived in 2024, a “Fisherrr” snippet became a viral sensation on TikTok, thanks in part to the “Reemskii” dance and a “From the Block” performance, which found Bay mixing infectious elements of R&B and drill rap with intoxicating bars. Ice Spice took note of the hit’s scorching trajectory and hopped on the official “Fisherrr” remix, which boosted the gold-certified track to Billboard’s Rhythmic (No. 15) and Hot R&B Hip-Hop Songs (No. 28) charts. Bay Swag’s emergence as a tastemaker on the NYC rap scene carried him to the Hot 97 Summer Jam stage as well as the hallowed ground of Madison Square Garden (Rema, Davido tours) and Barclays Center (Future and Metro Boomin’s We Trust You Tour) in 2024. In the same year, he opened for A Boogie Wit Da Hoodie on select stops of the "Better Off Alone" global tour alongside NLE Choppa, Luh Tyler, and Byron Messia. With co-signs ranging from Justin Bieber to Lil Baby, Young Thug, and Meek Mill, Bay has compiled over 23 million streams globally, while notching collaborations with Lil Durk, NTG, Rob49, and 42 Dugg. Bay Swag looks to cement his quantum leap to stardom with the release of his debut album, Damaged Thoughts, this summer via his Nothing Bout Us Regular imprint and UnitedMasters. The 15-track album is a star-studded affair featuring standout collaborations with Meek Mill (“Seventeen”), Young Thug (“LIL JASMINE”), Quavo (“Tropics”), A Boogie Wit Da Hoodie (“IDK WHY”), Cash Cobain (“Don’t Care No More”), Kyle Richh (“Rich Junkies”), Sheff G (“Billie Jean”), and 42 Dugg (“Drank”), alongside solo tracks like “Skirt,” “Matte Black,” “Caicos,” “Matching Benz,” “Track Mode,” “Harriet Tubman,” and title track “Damaged Thoughts.”
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