Drake: I’m 100 percent here for the ‘ICEMAN’ album rumors
New music on deck? You better believe it. It’s all types of eyes and ears on everything rap star Drake is serving up including a new ICEMAN studio album possibly being teased.
Rob49: The wait’s over for a hard-hitting ‘Let Me Fly’ album
Let’s just keep it 100 - the amount of fire tunes rap artist Rob49 is delivering these days? Pretty mind-blowing. So how about knowing the Louisiana native has your holiday weekend secured with a full-fledged Let Me Fly studio album? Say less.
Joey Purp & Thelonious Martin: Chicago’s finest flex on ‘em with ‘Make The Lakers’
They might have Chicago DNA but it’s clear hip-hop artists Joey Purp and Thelonious Martin have Hollywood on their minds with their new ‘Make The Lakers’ anthem streaming globally. It’s all a celebration as the countdown to their collaborative Champagne Seats album drops.
Bruiser Wolf: The Detroit anthem has arrived with ‘LOCK IN’
I love fire tunes and while you can deliver anthems on any day, there’s something extra special when it arrives on a Friday - notably a holiday weekend Friday, too. So it’s all ears on rap crooner Bruiser Wolf’s ‘LOCK IN’ tune.
Bay Swag & Sheff G: The ‘Billie Jean’ anthem is the official baddie-pleasing anthem of ‘25
Just keeping it 100? I honestly listened to ‘Billie Jean’ for three straight hours this week. The R&B vibes with the sex-filled bars courtesy of rap artists Bay Swag and Sheff G? My goodness. Add in a music video and it’s a wrap.
Jastin Martin: The R&B baddie completely bodies it up with ‘Clear Skies’
You’ve seen R&B baddie Jastin Martin glowing up around here quite a bit for her stunning beauty but how about hearing her throwing down on an anthem like the ‘Clear Skies’ single? Super tough.
Bossman Dlow: The much-needed ‘DLOW CURRY’ Deluxe album arrives in 24 hours
Could you use more Bossman Dlow in your life right about now? How about getting more audio fire from the hitmaker courtesy of a deluxe version of his DLOW CURRY album? Say less.
SteelSeries: The life-changing Arctis GameBuds keep getting better with a new ‘Glorange’ flex
Spoiler? The life-changing SteelSeries Arctis GameBuds define my lifestyle goals - end of story. They are simply the best and have continued to replace my Apple-heavy headset products and from the comfort to the technology plus clocking in PlayStation 5 goals with them too? Holy smokes. How about adding a Glorange style? Epic.
SteelSeries: The wait’s over for a massive Rival 3 Gen 2 Series mice drop
You know when I’m geeking out over SteelSeries, there’s typically a takeover going down and let’s face it - the NEWS section is fully dedicated to all things Double S today. How about geeking out over the massive Rival 3 Gen 2 Series mice arriving in time for your intense PC gaming goals? Say less.
SteelSeries: It’s a white hot takeover with a signature blanco collection
Pure Blanco, no Benny or the Bronx - promise. It’s easily one of the most life-changing products I’ve ever dealt with - or rather brands. SteelSeries delivers annually but at the rate they’re dropping new creations and concepts, it feels like a weekly flex on the competition - IYKYK. The White Collection to glow up to heading into the summer? I’m here for it.
1900Rugrat: The ‘Lift Yourself Freestyle’ music video is pure fire from start to finish
The song is pure fire and dropped a few days ago but how about seeing Florida rap artist 1900Rugrat showing out with his ‘Lift Yourself Freestyle’ music video? Pure toughness.
Drake: My mom secured me the entire Summer Mink collection for my milestone birthday
Turning 21 on June 12? You better believe it - but numbers game aside, a massive salute to my day one and forever GOAT - mom - for coming through with the ultimate early born day flex. The Summer Mink collection from Ultra Beauty? Mind-blowing and I can’t lie - Drake has one with this drop.
Jim Jones: Watching Capo turn up with his pups is all types of must-see
Honestly? I love Attack The Culture so much because you can catch a wild headline like Jim Jones turning up with his dogs simply in the NEWS section and you get the energy, focus and angle I’m delivering. Pure awesomeness.
It Is What It Is: Monday’s episode celebrates the Knicks’ ECF run, OKC’s series win and what’s next
Ready to see how the NBA Conference Finals wraps up? Turns out the ‘It Is What It Is’ crew are fully rocking with the playoffs and what this last round before the championship face-off looks like.
Drake: The 6 God’s ready for his next ‘$ome $exy $ongs 4 U’ music video, too
Let’s just keep it 100 - the PartyNextDoor and Drake album continues to slap with summer on deck. But how about gearing up for the next visual following this spring’s ‘NOKIA’ takeover? Say less.
Drake: The 6 God dropping a fire scent is my type of pre-summer flex
At this point - you know I’m always here for the twin wins with my brother Drake - so the fact he’s leveled up with a signature scent? The Summer Mink for the win? Oh yes.
Joey Bada$$: The Brooklyn rap heavyweight delivers missiles in ‘The Finals’
Love rap feuds? Look no further than what’s brewing courtesy of hip-hop artists Joey Bada$$ and Ray Vaughn? Holy smokes. The new ‘The Finals’ anthem for the win? Yessir.
It Is What It Is: Wednesday’s show focuses on the Celtics’ NBA prayers, Knicks’ run and Pacers patiently waiting
You know the vibes when the ‘It Is What It Is’ crew are rocking with the New York Knicks crushing it in the playoffs. It’s a jam-packed Wednesday broadcast loaded with fire NBA flexing.
Tory Lanez: The rap crooner is recovering after horrific prison attack
Honestly? I try to keep things mostly on the music and lifestyle but when it’s a situation as serious as rap crooner Tory Lanez getting stabbed 14 times in a prison attack? My goodness. It’s a relief to share a positive update.
Ice Spice: The rap diva’s giving you another reason to tune into RuPaul’s ‘Drag Race’ show
Even if you weren’t blown away by the concept of TV icon RuPaul’s ‘Drag Race’ then how about tuning in for all things rap diva Ice Spice? Say less.