Sheff G: The rap heavyweight completely glows up in the ‘Him’ music video
The hard-hitting vibes from rap artist Sheff G? My goodness. It’s all eyes on Sheff as he comes through with the ‘Him’ music video.
Pure energy and hard-hitting signature flexing? Oh yes.
As a founder of the influential Brooklyn drill movement and a self-made CEO, Sheff G's smooth sound has dominated New York City for nearly a decade. Feeling himself as he prepares to take over yet another season in the city, Sheff shares "Him," his new music video and single. Over a glorious, choir-led beat from producers Velous and LC, the East Flatbush native delivers effortless flexes in his trademark sing-song flow, reflecting on his glow up from sleeping on the floor without a coat in wintertime to spending his nights in luxury hotels. Stay tuned for the official music video, dropping this afternoon on Sheff G's YouTube.
"Him" follows "Baby I," Sheff's recent single with his Winners Circle running mate Sleepy Hallow. The two singles pave the way for an upcoming collaborative album coming soon via Winners Circle / RCA Records.
"HIM" arrives as Sheff G and Sleepy Hallow continue their journey in accountability, maintaining strong positive and creative spirits through their prison sentences. These singles, and what’s to come, seek to remind the rap game of all they have already accomplished, promising their family and fans that they can rely on them no matter the circumstance.
A pioneer of his home borough's drill explosion, Sheff G first began making music while he was still in high school. He quickly garnered buzz with his debut track “4 Them Racks”, a release that led to his 2017 breakout moment with explosive underground hit, the Gold-certified "No Suburban, Pt. 2.” Rocking pigtail braids and a Puma tracksuit, Sheff popularized a style entirely his own, quite pronounced amid a flurry of EP releases, which led to his critically-lauded debut studio album One and Only. An undeniable trailblazer in the genre space, Sheff quickly rose to prominence, boasting a flurry of Platinum and Gold-certified records across his projects and up to 2024’s Proud of Myself. Sheff also garnered hits alongside friend and fellow artist/labelmate Sleepy Hallow, such as the Gold-certified "Tip Toe'.' A testament to the Winners Circle CEO's enduring legacy and continued influence in the drill genre, despite controversies, when the NY rapper’s inquisitive nature, found him experimenting with new sounds on his 2024 LP, while still delivering the high-energy anthems he's known for. The softer sound he’s crafted alongside Sleepy, continues to reverberate through the drill scene today.
Still only 27-years-old, Sheff G plays a heavy role in his home city's rap scene, pushing the sound of Brooklyn forward as he paves the way for young artists. A community-oriented artist to the core, Sheff G is also dialed-in with his non-profit organization Love On Life Foundation, which he founded while still behind bars to address mental health and income disparities in his community.
With more new music on the horizon, Sheff G and Sleepy Hallow are ready to make an impact that his city will feel for a long time.
