G Herbo: The Chicago rap flexer hits the ATV and streets for his Mad People music video
When it comes to putting passion into the visuals, it’s all about what G Herbo has to say and show to the masses. It’s good eats and adventuring outside of Chicago in his ‘Mad People’ music video.
Signature sound but it’s the cinematic appeal capturing your attention. Fully tap in.
G Herbo releases Lil Herb: Lil Heroin Edition today, the latest chapter in the sonic memoir that began with Lil Herb. Alongside the project, Herbo unveils the visual for “Mad People,” a standout record that finds him reflecting on loyalty, success, and everything it took to reach this point while staying true to himself. The vlog-style GotMrkd-directed visual gives fans an inside look at a side of Herbo they haven't seen much of lately.
Lil Herb: Lil Heroin Edition is available everywhere now; watch “Mad People” HERE.
With the line, “I don't owe shit to niggas, and nobody can say I switched on niggas,” Herbo takes stock of the road that brought him here. The record is rooted in loyalty, accountability, and the reality of carrying people with you as your life changes. Looking back on the relationships, sacrifices, and responsibilities that came with his rise, Herbo makes it clear that even during his lowest moments, he continued showing up for those around him, rapping, “Even when I was on my last, I still took care of mad people.” The result is one of the project's most honest moments, balancing gratitude, frustration, and perspective in equal measure.
Shot between the Dominican Republic and Chicago, the video follows him during a recent getaway with his fiancée, Taina Williams, a moment of rest and celebration following one of the biggest runs of his career with the release of Lil Herb in November. From riding four-wheelers through the countryside to pool days with friends and sharing meals, the visual captures Herbo embracing a slower pace after years spent in constant motion. Performance scenes filmed throughout Chicago's Chinatown reconnect the visual to the city that shaped his story.
Lil Herb: Lil Heroin Edition expands the world of Lil Herb, reaching even further back into G Herbo's origins. Taking its title from the very first rap name he adopted as a child, before “Lil Herb,” before the mixtapes, and before the music carried his name beyond his neighborhood of 79th and Essex. The project revisits the energy, mindset, and experiences that shaped him in those early years while continuing the story that began on the original album.
Throughout the project, Herbo moves seamlessly between reflection and survival. “DND”featuring Ty Dolla $ign finds him protecting his peace, drawing a clear line between the demands of success and the people who have earned access to him, while records like “Steel” and “Go” channel the focus and hunger that first made Lil Herb a voice for his generation. Fan-favorite “Thug” finally receives an official release after being teased for years, delivering one of the project's most anticipated moments. Features from friends and collaborators Polo G, Skilla Baby, YK Dee, Big Opp, and Doowop further ground the project in the relationships that have remained central to his story.
While Lil Herb represented a return to fundamentals and the closing of one chapter, Lil Heroincontinues the sonic memoir, staying deeply rooted in the sound, energy, and emotional landscape of the era that first shaped his voice. Nearly fifteen years into his career, he continues documenting his evolution in real time, balancing reflection, survival, loyalty, and growth with the same unfiltered perspective that first made him one of Chicago's defining voices.
ABOUT G HERBO:
“It's like finding your roots, getting in touch with your old self and that hunger you had when you first started, the energy that made the world fall in love with Lil Herb,” says G Herbo of his Lil Herb series. Named after the moniker he broke through with 15 years ago, the project serves as both an album and a time machine. After helping invent and globalize Chicago drill, launching the Swervin Through Stress nonprofit, and scoring his biggest hit, “Went Legit,” Herbo has spent the past year revisiting the foundation that made him. Returning to Chicago studios, reconnecting with longtime collaborators, and reflecting on the journey from Lil Heroin to Lil Herb to G Herbo, the result is a body of work rooted in memory, growth, and perspective. As he enters a new decade of life and career, Herbo remains one of rap's most compelling storytellers, continuing to document his evolution with the honesty and conviction that have defined him from the beginning.
TRACKLIST
I Did
Thug
Go
Swerv N Nem (feat. Doowop, Big Opp)
Neva Going Back
Outta Bounds (feat. Polo G, Big Opp)
Mad People
Brown Skin (feat. Skilla Baby)
DND (feat. Ty Dolla $ign)
Prayers
End of the Tunnel (feat. YK Dee)
Story of a Thug
Steel
Because of You
I Tried
October Thoughts
How Can I Lose
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